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Porsche expands store count of fashionwear in 2013
Jan '14
The Porsche Design Group consistently applied its global expansion strategy during the 2013 business year. As a result, the number of Porsche Design stores and franchises rose significantly: 50 new Porsche Design premises were opened during the past twelve months, meaning the luxury brand is now represented by 152 stores around the world.

“With the multitude of new stores, we are once again demonstrating the positive development in sales of our luxury brand, Porsche Design”, explains Juergen Gessler, CEO of the Porsche Design Group. “After exceptionally strong growth in 2012, we are especially pleased that we have generated double-digit growth for a second year.

“Over the past year, we have considerably increased our brand visibility in inner city shopping areas and at airports in international metropolises such as Hong Kong, London and Los Angeles. The new German sites in Stuttgart and Kö-Bogen, Duesseldorf, represent important milestones for us, too.”

Opening the 345-square metre store on Brompton Road in London and the 170-square metre store in Kö-Bogen on Königsallee in Duesseldorf was one of the highlights of the past year. Thanks to the new store in the Knightsbridge district, the luxury brand is being presented in one of the finest shopping locations in London; the store in Duesseldorf is located in the distinctive building complex designed by renowned architect, Daniel Libeskind.

All three business segments of the Porsche Design Group contributed to the expected growth, detailed figures will be published within the next few weeks.

At Porsche Design, along with the progress made with the fashion collection and women's handbags, the development of the luxury smartphone segment in particular was very positive, and made a significant contribution to the growth of the company. The successful introduction of the all-touch P'9982 Smartphone also established the luxury brand as the market leader in this segment.

To enable continued growth, the company is set to increase its global activity during this year: The opening of a new flagship store in Milan, Italy, in spring 2014 will see Porsche Design represented in one of the world's most desirable business locations, in the most important fashion capital of Europe.

In addition, a new store concept that has already been rolled out successfully in London, Düsseldorf and Stuttgart will be implemented in all new stores and in many of the existing stores. The new look is characterised by a high-quality and innovative philosophy that emphasises the minimalistic and iconic style of Porsche Design, and properly showcases its greatly enhanced range of products.


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