Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Porsche expands store count of fashionwear in 2013
Porsche expands store count of fashionwear in 2013
27
Jan '14
The Porsche Design Group consistently applied its global expansion strategy during the 2013 business year. As a result, the number of Porsche Design stores and franchises rose significantly: 50 new Porsche Design premises were opened during the past twelve months, meaning the luxury brand is now represented by 152 stores around the world.

“With the multitude of new stores, we are once again demonstrating the positive development in sales of our luxury brand, Porsche Design”, explains Juergen Gessler, CEO of the Porsche Design Group. “After exceptionally strong growth in 2012, we are especially pleased that we have generated double-digit growth for a second year.

“Over the past year, we have considerably increased our brand visibility in inner city shopping areas and at airports in international metropolises such as Hong Kong, London and Los Angeles. The new German sites in Stuttgart and Kö-Bogen, Duesseldorf, represent important milestones for us, too.”

Opening the 345-square metre store on Brompton Road in London and the 170-square metre store in Kö-Bogen on Königsallee in Duesseldorf was one of the highlights of the past year. Thanks to the new store in the Knightsbridge district, the luxury brand is being presented in one of the finest shopping locations in London; the store in Duesseldorf is located in the distinctive building complex designed by renowned architect, Daniel Libeskind.

All three business segments of the Porsche Design Group contributed to the expected growth, detailed figures will be published within the next few weeks.

At Porsche Design, along with the progress made with the fashion collection and women's handbags, the development of the luxury smartphone segment in particular was very positive, and made a significant contribution to the growth of the company. The successful introduction of the all-touch P'9982 Smartphone also established the luxury brand as the market leader in this segment.

To enable continued growth, the company is set to increase its global activity during this year: The opening of a new flagship store in Milan, Italy, in spring 2014 will see Porsche Design represented in one of the world's most desirable business locations, in the most important fashion capital of Europe.

In addition, a new store concept that has already been rolled out successfully in London, Düsseldorf and Stuttgart will be implemented in all new stores and in many of the existing stores. The new look is characterised by a high-quality and innovative philosophy that emphasises the minimalistic and iconic style of Porsche Design, and properly showcases its greatly enhanced range of products.

Porsche


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search