Home / Knowledge / News / Fashion / Porsche expands store count of fashionwear in 2013
Porsche expands store count of fashionwear in 2013
27
Jan '14
The Porsche Design Group consistently applied its global expansion strategy during the 2013 business year. As a result, the number of Porsche Design stores and franchises rose significantly: 50 new Porsche Design premises were opened during the past twelve months, meaning the luxury brand is now represented by 152 stores around the world.

“With the multitude of new stores, we are once again demonstrating the positive development in sales of our luxury brand, Porsche Design”, explains Juergen Gessler, CEO of the Porsche Design Group. “After exceptionally strong growth in 2012, we are especially pleased that we have generated double-digit growth for a second year.

“Over the past year, we have considerably increased our brand visibility in inner city shopping areas and at airports in international metropolises such as Hong Kong, London and Los Angeles. The new German sites in Stuttgart and Kö-Bogen, Duesseldorf, represent important milestones for us, too.”

Opening the 345-square metre store on Brompton Road in London and the 170-square metre store in Kö-Bogen on Königsallee in Duesseldorf was one of the highlights of the past year. Thanks to the new store in the Knightsbridge district, the luxury brand is being presented in one of the finest shopping locations in London; the store in Duesseldorf is located in the distinctive building complex designed by renowned architect, Daniel Libeskind.

All three business segments of the Porsche Design Group contributed to the expected growth, detailed figures will be published within the next few weeks.

At Porsche Design, along with the progress made with the fashion collection and women's handbags, the development of the luxury smartphone segment in particular was very positive, and made a significant contribution to the growth of the company. The successful introduction of the all-touch P'9982 Smartphone also established the luxury brand as the market leader in this segment.

To enable continued growth, the company is set to increase its global activity during this year: The opening of a new flagship store in Milan, Italy, in spring 2014 will see Porsche Design represented in one of the world's most desirable business locations, in the most important fashion capital of Europe.

In addition, a new store concept that has already been rolled out successfully in London, Düsseldorf and Stuttgart will be implemented in all new stores and in many of the existing stores. The new look is characterised by a high-quality and innovative philosophy that emphasises the minimalistic and iconic style of Porsche Design, and properly showcases its greatly enhanced range of products.

Porsche


Interviews View All

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search