Home / Knowledge / News / Fashion / Rahul Mishra wins International Woolmark Prize
Rahul Mishra wins International Woolmark Prize
22
Feb '14
Rahul Mishra was announced the winner of the 2013/2014 International Woolmark Prize (IWP), during the final awards event held at the Triennale Museum, Milan.
 
To increase the global demand for Australian wool, it is vital for Australian Wool Innovation (AWI) to demonstrate the key role for Australian Merino wool in the international fashion industry.
 
Connecting the world's leading fashion designers with Australian Merino wool is extremely important due to the enormous influence these designers have in setting global textile trends for mainstream retail brands.
 
The IWP is the pinnacle of AWI's fashion promotion activities. It is designed to generate long term incremental demand by connecting emerging designers, emerging markets and consumers with Australia's versatile natural fibre.
 
"This global search for the very best upcoming designers has put Merino wool into the hands and minds of tomorrow's trend setters. Their designs and ideas will be seen on catwalks but will be worn in the streets of Shanghai, Tokyo, Paris and New York for many years to come and this is why The Woolmark Prize is such an important investment for woolgrowers," AWI CEO Stuart McCullough said.
 
An esteemed judging panel including Frida Giannini, Franca Sozzani, Tim Blanks, Colette Garnsey, Angelica Cheung, Alexa Chung and representatives from the global IWP retail partners, selected Rahul Mishra - representing India and the Middle East as the winner.
 
"For me, Rahul has won because of his ability to apply his knowledge of embroideries through wool, one of the most versatile fibres with originality in an unexpected way," explained Frida Giannini, Gucci's Creative Director soon after the announcement.
 
After a global search, reaching across 20 countries and involving over 48 designers, five talents reached the final round: ffiXXed, for Asia; Christopher Esber, representing Australia; Sibling, for Europe, Rahul Mishra, India and Middle East; and Altuzarra, for the USA.
 
Alongside prestigious recognition, the winner receives a financial contribution of AU$100,000 and the opportunity to be stocked in the most important retailers around the globe including Harvey Nichols, Saks Fifth Avenue, 10 Corso Como, Joyce, David Jones, Colette and mytheresa.com.
 
"His interpretation was so delicate and beautiful," said Alexa Chung. "I was really moved by Rahul's story. I believe he is well deserving of this award."
 
Rahul Mishra's Merino wool collection, that won the prestigious award, was based on craftsmanship and his incredible knowledge of techniques and embroidery.
 
The designer declared: "I feel like this is a dream and this is giving me new hopes for my future career. This award will change the perception of global fashion in regards to Indian fashion and this is all because wool - an amazing fibre, the fibre of possibilities."
 

Australian Wool Innovation


Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search