Superstar Hilary Duff to feature in Candie's television & print ads

09 Jun '05

4 min read

Candie's Inc unveiled that its fall television and print advertising campaigns for Candie's will feature superstar, Hilary Duff. Hilary is known to America as what Hollywood likes to call a "triple-threat star" because she has become a music, film and television phenomenon.

With more than twelve movies and television shows and selling more than 12 million albums, Hilary is clearly the perfect choice to appear in the Company's fall campaign to launch the junior brand of apparel exclusively at Kohl's 670 department stores.

Commenting on her new role, Hilary Duff stated, "I am so excited to be the new Candie's girl! There have been so many great people that have done Candie's ads in the past, and I feel like I am in good company with Kelly Clarkson, Dixie Chicks, Destiny's Child and a lot of really cool people."

Neil Cole, CEO, Candie's Inc., stated, "Hilary is the perfect Candie's spokesperson. She is one of today's most recognized stars. Her image mirrors the Candie's girl, she is fun, confident and has a great attitude. We are excited to be partnering with this smart and talented young lady."

"Hilary embodies the fun, trendy spirit of the Candie's brand as well as the fashion and family focus of the Kohl's brand," said Kevin Mansell, Kohl's President. "We are confident that the apparel offering coupled with the advertising campaign will resonate with today's young shoppers and further differentiate Kohl's in the marketplace."

AddedHilary Duff's business partner Robert Thorne, "While Hilary continues to be first on the list of so many great brands looking for the best celebrity endorsement opportunities, we have been extremely selective in choosing partners such as Candie's whose product Hilary believes in and who provide opportunities supporting Hilary's film, television and music careers. The strategic alliance of Hilary and Candie's is win, win."

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