Home / Knowledge / News / Fashion / Invista brings consumer education drive 'LYCRA Fest'
Invista brings consumer education drive 'LYCRA Fest'
Mar '14
LYCRA brand fiber, an integral element in many of the world’s leading apparel brands is reaching out to consumers to provide them an opportunity to touch and feel garments with stretch at major malls and market places. 
LYCRA brand fiber delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA fiber ingredient can help make garments and people look better and feel better. 
This consumer education drive Called LYCRA Fest is making its presence felt in leading malls and popular market places of Delhi and Bangalore. The activity in Delhi started on 10th March and met with tremendous success in five major malls across Delhi. 
The Bangalore activity started on 18th March 2014 and will continue till 24th March in major malls. These activities will help the consumers to experience the garments (from leading brands) infused with LYCRA brand fiber. 
Avinash Chandra, Marketing Head - South Asia, INVISTA, said “Youngsters today are multi-tasking and want to showcase the world who they are and what they do. They like to own things which allow them to be themselves and enable them to achieve their stretched goals. 
The remarkable properties of LYCRA brand fiber enhance all fabric and garments in which it is used, adding easy comfort and freedom of movement, and improving fit, shape retention, drape and crease recovery.”
LYCRA brand fiber is an essential ingredient in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA branded fibers are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
During the activity, once consumers have learned about the LYCRA brand fiber, they will then be directed to retailers that sell products with LYCRA brand fiber in or around that mall.The brands participating in the LYCRA Fest are Lee, Wrangler, LP Jeans, Numero Uno, Triumph, Wrangler, Body Care, Miss-T, Goverson’s Paris Beauty and Winta. Several other international and Indian brands use LYCRA(R0 brand fiber extensively.
With leading brands including LYCRA, COOLMAX, CORDURA, STAINMASTER and ANTRON, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. 


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

3 Bangla RMG firms present energy efficiency action plans

Small energy efficiency working groups (SEEWGs) of three top tier...

Pic: Shutterstock

Textiles | On 28th Nov 2020

Pak PM asks ministries to help textile sector meet demand

Pakistani Prime Minister Imran Khan recently directed the commerce...

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

Rwanda's garment-textile exports grow by 83% in 2 years

Rwanda's textile and garment sector grew 83 per cent in value between ...

Interviews View All

Anshul Sood, Oceedee

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

C Kamatchisundaram, Voltas

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Aditya Goyal,

Aditya Goyal

Headquartered in Surat, Anubha Industries is a specialist for sustainable...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Saad Khaled Bari,

Saad Khaled Bari

Benetex Industries is a public ltd company established in year 1992 to...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search