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Invista brings consumer education drive 'LYCRA Fest'
Mar '14
LYCRA brand fiber, an integral element in many of the world’s leading apparel brands is reaching out to consumers to provide them an opportunity to touch and feel garments with stretch at major malls and market places. 
LYCRA brand fiber delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA fiber ingredient can help make garments and people look better and feel better. 
This consumer education drive Called LYCRA Fest is making its presence felt in leading malls and popular market places of Delhi and Bangalore. The activity in Delhi started on 10th March and met with tremendous success in five major malls across Delhi. 
The Bangalore activity started on 18th March 2014 and will continue till 24th March in major malls. These activities will help the consumers to experience the garments (from leading brands) infused with LYCRA brand fiber. 
Avinash Chandra, Marketing Head - South Asia, INVISTA, said “Youngsters today are multi-tasking and want to showcase the world who they are and what they do. They like to own things which allow them to be themselves and enable them to achieve their stretched goals. 
The remarkable properties of LYCRA brand fiber enhance all fabric and garments in which it is used, adding easy comfort and freedom of movement, and improving fit, shape retention, drape and crease recovery.”
LYCRA brand fiber is an essential ingredient in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA branded fibers are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
During the activity, once consumers have learned about the LYCRA brand fiber, they will then be directed to retailers that sell products with LYCRA brand fiber in or around that mall.The brands participating in the LYCRA Fest are Lee, Wrangler, LP Jeans, Numero Uno, Triumph, Wrangler, Body Care, Miss-T, Goverson’s Paris Beauty and Winta. Several other international and Indian brands use LYCRA(R0 brand fiber extensively.
With leading brands including LYCRA, COOLMAX, CORDURA, STAINMASTER and ANTRON, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. 


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