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Woolmark to exhibit Australian Merino wool at CHIC Beijing

26 Mar '14
4 min read

The tool is the result of extensive research undertaken by The Woolmark Company through its global network to select the best wool productsworldwide and identify the emerging trends emerging from fashion, design, art, pop culture, music and other fields. Seven inspirational themes are presented in The Wool Lab SS15.

Visitors to The Woolmark Company stand will also get the chance to see fabrics from the exclusive Woolmark Gold range, which made its debut in China last year, and has been described as the world's first international gold standard of fabric for fine tailoring.
 
To qualify for Woolmark Gold status, a fabric must not only be made of Australian Merino wool with a width of 19 microns or less, but must also adhere to strict manufacturing criteria which only a small number of weaving companies can meet. 
 
The Woolmark Company will introduce the benefits of Woolmark Gold to leading Chinese luxury menswear brands and is currently in discussions with a view to appointing the first Chinese menswear brand as a Woolmark Gold brand partner.
 
Woolmark Gold is positioned for consumers and emerging designers as a premium brand to "Aspire, Achieve and Appreciate" the superior, natural qualities of the Merino wool fibre.
 
"This is a very exciting time for Australian Merino wool in China," said Mr Langtry. "Our increased presence at CHIC 2014 shows how committed we are to this market, and reflects how confidant we are about the future. I would urge all our present and future partners to make a visit to our fantastic new stand a priority, and I look forward to welcoming them personally."

Woolmark

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VNU Exhibitions Asia
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