Home / Knowledge / News / Fashion / OTB group extends license agreement for Just Cavalli brand
OTB group extends license agreement for Just Cavalli brand
Mar '14
Roberto Cavalli and Staff International, a company within the OTB group, are pleased to announce the extension of their license agreement for the Just Cavalli brand, signed on January 2011, and consisting of a ten-year duration with a five-year renewal option.
Following the positive development of the business, this strong and successful partnership has been renewed eight years prior to the initial licensing agreement’s date of expiration and extended for an additional five years, bringing it to a term of 15 years with a five-year renewal option.
The key elements terms of the license are unchanged and they includes the worldwide exclusivity for the design development, and also the production and distribution for all men’s and women’s Just Cavalli product categories such as apparel, bags, footwear and accessories, via three key channels: retail, wholesale and e-commerce.
The extension of the license is the direct result of the mutual satisfaction with regards to the results achieved so far, and furthermore it consolidates the foundations for an extremely ambitious and strategic business model which consist of an a further expansion of the brand, primarily through the retail channel.
“After just two years of partnership, the Just Cavalli brand is present in 80 countries, with a wholesale distribution in over 1,100 customers, and a retail network of 42 mono-brand points of sale worldwide, including two flagship stores in Milan and New York. The development plan for the next five years presents a sustained program of new openings in the main international cities – such as the highly anticipated London flagship store – for a total of 180 mono-brand stores,  which are either directly operated or franchised. 
“A further enhancement will be given to shop-in-shops and corners, and to the presence of Just Cavalli collections in major department stores and key specialty stores around the world. Also very important will be the development of the brand's e-commerce business which, over the last two years, saw a significant growth”, says Ubaldo Minelli, CEO of Staff International.
“We are very satisfied with the results achieved by the Just Cavalli line thus far: in two years, thanks to the collaboration with Staff International, Just Cavalli has returned to being recognized as one of the world’s most iconic brands within the casual and contemporary sectors” says Daniele Corvasce, CEO of Roberto Cavalli Group. 
"The resources, the enthusiasm and the expertise of Staff International has permitted us to re-launch and nurture the line, which Roberto  particularly loves because it establishes a personalized, youthful sensibility that is global. The decision to extend the agreement was to fold, as the superior results achieved thus far combined with the ambitious goal we share for the brand and its upcoming milestones”. 

Roberto Cavalli

Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search