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VICUNHA returns with 'blue gold' denim range for SS14
Mar '14
Based on a current production of 17 million meters of denim per month, VICUNHA confirms the return of the “blue gold” once more and not only for the spring/summer 2014. The international sales results of autumn/winter 2014/15 and spring/summer 2015 show that denim is clearly rising on the European market.
“Our blockbuster products consist mainly of qualities for stable transitory items and revenue guarantors at the POS. We offer fashionable basic qualities, which satisfy the needs of a well-mixed market for consistent products with longer expiration dates“, summarizes Thomas Dislich, director for Europe.
“Intelligent denims, raws, stretch qualities and flowing weaves are doing particularly well. Our permanent advantage: a high storage capacity worldwide and a delivery time of three days from our warehouse!”
Despite all its growth, VICUNHA still is, and will continue to be flexible regarding its different markets. “VICUNHA is a diversified fashion company with a high level of expertise in fashionable qualities that are required in high quantities. And this means an accurate trend barometer that truly satisfies the needs of this indispensable source of revenue”, Dislich added. 
Currently, the capacity includes 15 indigo dye lines which are complemented by additional lines for flat-weave fabrics. The production is distributed among five manufacturing facilities in Brazil, Ecuador and Argentina.
Around 600 clients are supplied throughout Europe and North America, including Asian production sites of European brand manufacturers in the Asian region. These are small markets, if compared to the global players, but nevertheless essential. In Brazil there are approximately 3.500 clients, which are supplied twice a month in average. Another 1,500 clients from Latin America are added, which are supplied by their own branches in several countries.
With the new warehouse in Sri Lanka the business is growing continuously in the Asian region. But, above all, this branch is also crucial for the European market and its local production plants. “With our good, suitable qualities and a “3 days service” we are absolutely unique when it comes to intelligent fashion denim in high quantities“, Dislich concludes.
The trend highlights in the new season are well-known qualities as well as new developments such as:
An extraordinary composition that provides a maximum of comfort due to 76% stretch content. A mixture of urban denim look on the outside and workout feeling on the inside.
Blue denim becomes a real piece of art and is mixed up with thrilling bright colours. Thanks to different colour shades achieved by chemical treatment there are no limits to creativity. 
The classic remains a blockbuster within the qualities. With an elasticity of up to 67% in different weight categories from 7oz to 10oz Super Power Stretch is one of the top price favorites. 


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