Home / Knowledge / News / Fashion / Etalier Jumia debuts authentic & unique Nigerian fashion
Etalier Jumia debuts authentic & unique Nigerian fashion
Mar '14
JUMIA, Nigeria’s largest fashion store introduces a new fashion subcategory ‘By Naija’, especially to provide authentic and unique Nigerian style.
The Nigerian fashion industry is huge and constantly growing, whilst being featured on runways across the world. As well as the fashion being showcased on catwalks, we have some of the most talented fashion designers in Nigeria making everything from clothing and accessories to shoes and beauty products, simply initiating action without influence. 
This is not a new discovery, but recognition for local designers. Everything the western world has to offer can be made and found in Nigeria, and the creation of the Jumia’s ‘By Naija’ range brings this a incomparable part of Nigeria to all customers.
Prior to the latest announcement Jumia’s fashion store continues to grow with the latest addition of over 50 New Nigerian brands. Since the start of the largest online fashion store, Jumia has been working with some of the biggest fashion designers who have since seen success with selling their products online especially on Jumia.com.
CEO of 24 Apparel Temitayo Eyitayo stated ‘It has been a great journey for 24 Apparel being showcased on Jumia. Ever since we launched our clothing range it has contributed towards the increase in sales by a large volume and also recognition for the 24 brands, in terms of marketing and visibility. In addition, the store has helped ensure customer confidence in the 24 brands, as it is associated with the good quality of Jumia and since made the 24 brand grow faster, especially with fast logistics option’
In a statement from the man behind the premium brand David Wej Adedayo Eweje: ‘For a premium brand we had our doubts about how Nigerians online would accept our product, but so far selling on Jumia has contributed greatly to our premium brand. Not only are we able to sell a large quantity of articles, but also showcase the fabulous collections we have, whilst reaching out to a larger audience across Jumia’s audience.
Head of Fashion at Jumia Nigeria Funmi Daniel stated, “Jumia Fashion is still growing and with this great step of creating the “By Naija” store we are recognizing local talents. Also we are welcoming as many Nigeria brands as possible to reach their target audience online at ease and get the maximum exposure for their brand. Our aim is to make Jumia the largest and fastest growing fashion store in Nigeria”.
Further success stories from Nigerian designers currently selling on Jumia; Scuup, one of the biggest female retailers on Jumia tripled her sales in only a month.  CEO Amaka Kentebe stated “We are really happy Jumia has supported our brand. We have been able to expand massively since we started selling on Jumia. Hitting 1 million naira sales from women’s clothing selling on Jumia is just the beginning for Scuup Woman, we intend to continue working with fashion store and maybe one day soon they will take us international”.
JUMIA is Africa’s leading online shopping destination. Customers across the continent can shop among the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products.


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