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Shopcade lines up fashion icons for 'Style Battle'
29
Mar '14
The world’s largest social shopping app has joined forces with seven of the fashion industry’s most clued-up insiders to crown two of their sartorially savvy users the most stylish girl and guy on Shopcade.
 
The social shopping platform, which is powered through celebrity and blogger trends, has teamed up with a panel of judges from each corner of fashion; including DJ, model and TV presenter Vogue Williams, super blogger Ella Catliff of La Petite Anglaise, hairdresser to the stars Lee Stafford, celebrity stylist Rebekah Roy, fashion photographer Sam Atkinson, creative director of world-famous makeup team, Jana Ririnui of AOFM Pro, Elite Model Management’s Ashley-Gianna Hallett and directors of leading fashion label Ada + Nik’s Ada Zanditon and Nik Thakkar. Shopcade’s CEO, Nathalie Gaveau will also sit on the panel. 
 
The monthly competition christened the ‘Style Battle’ takes advantage of Shopcade’s new look feature. Operating like a ‘shop-able’ Instagram, all users need do is upload a picture of themselves in their favourite look, linking to what they are wearing.
 
Shopcade's creative director, Hoon Kim says: “The new look feature allows the community to socially power the fashion discovery engine of Shopcade. Not only do our users want to know what other celebrities and bloggers are wearing, but often ask what each other is wearing. This is the first of many features to come on Shopcade to help today’s fashion-conscious users inspire each other on the fly.”
 
Amongst other prizes, the look that wins the hearts and minds of the judging panel will win an exclusive photo shoot printed in leading independent fashion and culture magazine, WEARECOLLISION. 
 
With over 750,000 active consumers leafing through over 150,000 high street brands daily, the new announcement is tied to Shopcade’s global ambition to become the one-stop shop for fashion lovers the world over.
 
The Style Battle winners will be celebrated at a party at Hoxton Hotel on the 16th of April.
 

Shopcade


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