Home / Knowledge / News / Fashion / Actors Soha Ali Khan & Neha Dhupia sport #WillsFashionTag
Actors Soha Ali Khan & Neha Dhupia sport #WillsFashionTag
Mar '14
The Wills Lifestyle India Fashion Week has been in news this time around for not just for the extravagant fashion displayed, but for being the first fashion week for implementing RFID technology through their #WillsFashionTags. 
This new campaign has not just taken the fashion world by storm, but has also created waves in Bollywood. Tinsel towns very own scintillating divas Soha Ali Khan and Neha Dhupia were spotted wearing these tags and posting pictures and status from Wills Lifestyle India Fashion Week.
Both the divas were seen enthusiastically posing for selfies and updating their status' by cheering for their favourite designers at the #WillsFashionTag booth. Well-singer Sona Mohapatra was also spotted at the WIFW sporting #WillsFashionTag
Apart from these celebrities, renowned VJ and music enthusiast Nikhil Chinapa has been spotted tweeting about the innovative #WillsFashionTag campaign.
Mr. Atul Chand, Chief Executive, Lifestyle Retailing Division, ITC, said “Wills Lifestyle has always being at the forefront of innovation and hence driven the business of fashion in India. With the integration of modern technology at this edition of Wills Lifestyle India Fashion Week we have created conversations both online & offline.”    
Speaking on the occasion, Karan Kumar, General Manager-Marketing, Lifestyle Retailing Division, ITC, said "Though the program was conceptualized and executed with the vision of creating brand ambassadors from everyday fashion enthusiasts, the RFID campaign (#WillsFashionTag) bug has bitten the Bollywood celebs too. As we wanted everyday fashion enthusiasts to become ambassadors of the program we did not launch the campaign with a celebrity. 
“However, we are thrilled to know that celebs and people alike have enthusiastically wanted to experience this innovative technology. It just reiterates the fact that our campaign has achieved the desired effect - that is it has helped create brand ambassadors as well as help us amplify our reach and visibility. "
Mr. Sunil Sethi President, FDCI said “We always try and do something new and innovative in every season of the Wills Lifestyle India Fashion Week. This time, the digital media initiative with RIFD enabled tags, was a huge hit with the visitors at India’s biggest fashion event. I congratulate our respected partners, Wills Lifestyle, on the success of this interactive platform which also got the likes of Bollywood actress Soha Ali Khan talking about it.”
This is the first ever time in the history of fashion world, such innovation has been seamlessly weaved into boost the reach of the event. Definitely re-defining and revolutionizing fashion in true sense.


Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search