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45 international models sashay down Splash catwalk
31
Mar '14
Celebrating the concept of art is fashion, the recently concluded Splash Spring Summer’14 fashion show explored varied possibilities of art applied to garments, where each was seen as a blank canvas for free artistic expression.
 
Titled ‘Art of Fashion’, the show featured this season’s newest works of art which will be seen hanging in all Splash stores across the Region. Held at Dubai Studio City, the show enthralled a 3000 strong audience of style-conscious aficionados from across the Region.
 
Tugging at the season’s trends Splash presented an inspiring and artful new collection that draws from the bold work of pop art to influences of tribal artistry to the structure of constructivism and the surrealism of prints.
 
The posh, contemporary evening saw 45 international models sashay down the catwalk which was an industrial space created into an art gallery, offering a clean, minimalist and urban feel. The entire set used only three colours white, teal and grey while real colours were added by way of custom-made art installations and the runway collection. 
 
Inspired by the season’s trends and the recently concluded catwalk extravaganza, Raza Beig, CEO, Splash & ICONIC, said," At Splash we have always strived to work on unique concepts and sets and this season we got inspired by the fact that fashion is an art form and one that is very influential. A season that is all about structure and minimalistic fashion our runway was a mix of pop to abstract art to nuances of tribal art and surrealism as we presented a collection of high street must haves.”
 
“With an aim to maximize the reach of our shows and celebrate fashion on a larger scale, we live streamed our 3 shows on all our social media platforms along with other leading online platforms across the Region, where a million or more fans and consumers watched the show.” Raza added further.
 
As the 20 minute action on the ramp came to a halt, the art gallery setting of the show was instantly converted into the after party arena where guests danced into the wee hours of the night on the latest hits. The VIP show was attended by UAE’s crème de la crème where Raza Beig walked the red carpet for the finale along with Nisha Jagtiani, amidst a thunderous round of applause. 
 
Continuing with the lineup of the two consumer shows, fashion followers and Splash customers also got a taste of the season’s most awaited runway action across 2 shows earlier in the evening. 


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