Home / Knowledge / News / Fashion / Flying Machine names actor Arjun Kapoor brand envoy
Flying Machine names actor Arjun Kapoor brand envoy
03
Apr '14
Flying Machine, the iconic homegrown jeans brand from Arvind Lifestyle Brands Ltd announced the signing of Arjun Kapoor as its new brand ambassador.
 
A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection.
 
Flying Machine is the voice of contemporary, young India, not only through its fashion sensibilities but also through its innovative campaigns like "Sexy being Me" and "Don't Tag Us".
 
"Catering to the fashion needs of a generation looking for instant gratification, the brand’s promise of “New Cool” resonates very strongly with its young fashion patrons," said Alok Dubey, COO Arvind Lifestyle Brands Ltd.
 
Commenting on the partnership with Arjun Kapoor, Mr Dubey said, "Flying Machine is the vanguard of youth trends and hence our next Brand Ambassador also had to be someone who’s seen and believed to be the new cool. 
 
With noteworthy performances behind him, quite a few big releases ahead and his zeal and commitment to be in the big league, we believe Arjun Kapoor is all set to be “The New Cool” not just in the  film industry but with youth at large. 
 
He’s leading a cultural shift where bold new subjects are being taken to the target audience and a new youth culture is being defined. He’s definitely a youth icon with a real persona and that is a glove-fit for Flying Machine, a cult icon itself. '' 
 
Sharing his excitement the Bollywood actor, Arjun Kapoor said, "I’ve always believed style is a way to say who you are without having to speak. It’s reflected across all the choices I’ve made be it films, events or otherwise. 
 
Flying Machine has historically spoken volumes be it with their trendy clothes or their stylish campaigns. I’m super-excited to be taking over as their new brand ambassador and with their trippy new campaign, I’m hoping we are able to really define ‘The New Cool’. Here’s looking at an exciting new ride!" 
 

Flying Machine


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

3 Bangla RMG firms present energy efficiency action plans

Small energy efficiency working groups (SEEWGs) of three top tier...

Pic: Shutterstock

Textiles | On 28th Nov 2020

Pak PM asks ministries to help textile sector meet demand

Pakistani Prime Minister Imran Khan recently directed the commerce...

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

Rwanda's garment-textile exports grow by 83% in 2 years

Rwanda's textile and garment sector grew 83 per cent in value between ...

Interviews View All

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search