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Fashion brand Miu Miu opens store in Germany
Apr '14
Miu Miu has boosted its presence in Germany, opening the country's first total-look store in Dusseldorf. An important business and financial hub, Dusseldorf also has a thriving fashion industry, the most successful sector in the city's economy. The new store joins sister locations in Berlin, Munich and Frankfurt.
Situated in the exclusive Königsallee boulevard, Germany's most famous shopping street, the 500m2-store extends over two floors.
The charismatic Miu Miu femininity is evident from the outer façade, in the visually- impressive street-front window displays and luxury fixtures.
Inside, signature design elements are presented alongside contemporary details and a breathtaking, black marble staircase conveys clients to the upper floor.
The store, designed by Italian architect Roberto Baciocchi, features the iconic damask-covered walls and original clear cellular polycarbonate and polished-steel display niches. A soft, alluring light is diffused from the ceiling, made in the same material, enhancing the products on display.
The precious, black Palladian marble floor adds further prestige to the interior design, which is complemented and given a more intimate feel by the velvet mohair and polished steel lounge areas.


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