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FabAlley debuts 'Endless Summer' line of vibrant colors
Apr '14
FabAlley is proud to announce the launch of its Spring Summer – 14 Collection, aptly called Endless Summer along with an E-Look Book .With an essence of modernity and fun, vibrant colours and prints, the collection includes a mix of new fabrics and styles with some amazing fashion to choose from.
The Lookbook tells the story of the FabAlley Girl, an irreverent and rebellious girl who shuns conventionality and stereotypes to live life on her own terms. Fashion is a form of self-expression for her and she defines who she wants to be every single day. 
The Lookbook Collection pays homage to this girl with a creative montage on how she is wearing Spring-Summer’s hottest trends her own way, which FabAlley believes is the best way to wear them anyway.
Styled by ace stylist Nikhil D and shot by the always stellar Ashish Shah, FabAlley’s Spring Summer lookbook is the brand’s tribute to the unconventional, quirky and utterly fabulous girls who find their creative fashion outlet at FabAlley, girls we affectionately refer to as “The Alley Girls”. 
The Endless Summer Collection is a composition of the season’s hottest trends, interpreted the FabAlley way. The highlights of this collection are – 
Pastel Pastiche – The softest and most visually pleasing trend of the moment, Pastels at FabAlley are a kaleidoscope of hues like fresh mint, pale pink, baby blue, buttercup yellow and lilac. These refreshing hues when teamed with breezy fabrics like chiffon, viscose and crochet, make for a delicious summer sorbet.
Floral Fancies – Florals for Spring is easily one of the biggest trends of the season, made even better with FabAlley’s directional floral pieces. With bold tropical print skater dresses, strappy floral maxis & jumpsuits, daisy print blouses and ditsy pencil skirts, there’s a perfect floral for all sorts at FabAlley.
Logo Mania – The hottest trend of the season – Logos, finds its pride-of-place in FabAlley’s Endless Summer Collection with tongue-in-cheek logo tees parodying some of the biggest fashion brands in the world. Irony never looked so good before!
Sports Center – Sporty girl staples are back in vogue with some serious luxe updates. Think Lace shorts, Leather Crop Tops, Technical Mesh Blouses and Jersey Maxis and you’ll get a handle on what the FabAlley Sports Center trend is all about.  
Heavy Metal – Metallics have been the go-to party trend fit for the after-dark hours. But this season it’s all about daytime metallics. Whether it’s Bold Gold Skater Skirts, Brocade Lace Dresses or Foil Peplum Tops, there’s no denying that FabAlley Metallics work equally well during the day as they do in the night.
Global Gypsy – Fashion this year is a lot less insular and a lot more global in terms of inspiration. FabAlley’s Aztec Prints, Fringed Accessories and Exotic Tribal Prints are all inspired by the handiwork from continents like Africa, South America and Asia. 
Art Pop – From tribal to street, muralists to Mondrian, Art is a massive influence for spring/summer 2014. Andy Warhol-inspired Blouses, Kitschy Pop Art Printed Tees and Tanks covered with Bold Brushstrokes are some of the key pieces of FabAlley’s Art Pop line-up.


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