Milano Unica presents the F/W 2015-16 Directions characterized by boldness and experimentation in Milan on April 15, 2014.
Like the last three editions, the presentation was held in the presence of exhibitors, specialized press, designers and product experts from the foremost fashion houses and style studios on both the domestic and international level.
“This type of synergy is fundamental for the success of textile-accessory production” proclaims Antonella Martinetto, President of Moda In, “because it increases dialog between the two main Fashion players, producers of top-end materials and the vast, varied world of designers. Above all, because it offers the opportunity to create a common vision and feeling between two industries that represent the strong point of our country. The presentation of the Directions is an essential instrument in guiding professionals on their visit to the Trend Area of the Fair, making them more aware.”
The Trend Area is an added plus to our Fair, explains the General Manager of Milano Unica, Massimo Mosiello, “that we have also brought to Milano Unica China, where it was enormously successful. For the latest edition in March, we also brought the Directions, with a special presentation that was of great interest to Far Eastern clientele. Being trendy is a must for an important market in continuous evolution.”
In addition to recognized international qualities, Italians have often been accused of individualism: even under this profile, we will be trendy for Fall/Winter 2015-16. It will be a season marked by healthy individualism, with a strong sense of personal, where the spirit of each individual will be able to thrive using experimentation and daring.
“Fortune favors the bold”, as Angelo Uslenghi, Milano Unica trend expert reminds us, “yet without the courage to dare and make progress, there will be no boldness or self-expression and research on one's particular style. By banning uniformity, the Italian and European textile-accessories industry can provide instruments to dare with determination, being able to astound and dazzle with color and brightness, portraying one's personality in a cosmic utopia, without indulging in superfluous or excessive details”.
There are two guidelines: on one hand, an atmosphere of force and sobriety typical of the masculine side of one' personality, on the other hand, an impulse to “think grand”, touching a spectacular nature.
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