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Models display Calvin Klein line in unique concept house
16
Apr '14
Calvin Klein, Inc. announced that the company held a multi-brand event in Singapore to celebrate the Calvin Klein brand across Asia with a one-of-a-kind architectural installation.

Special guests in attendance included actors Dakota Johnson, Ziyi Zhang, Louis Koo, Ryeo Won Jung and Jordan Masterson; bloggers Tina Leung, Irene Kim and Hanneli Mustaparta, who is also a contributor to Calvin Klein’s official social media platforms – all of whom were wardrobed by Calvin Klein Collection. Musician and actor Alex To & Ice Lee, as well as stylist Alvin Goh, were also in attendance and wardrobed by Calvin Klein platinum label. 

Other notables in attendance included Allan Wu, Dick Lee, Wong Li Lin, Shane Pow, Russel Wong, Clarence Lim, Grace Chng, Fiona Ang, Carmen Ow, Ow Pui Yee, Dr. Georgia Lee, Tan Min Li, Dana Cheong, Chiang Yu Lan, Diana Widjaya, Belinda Chua, Celina Lin, Tracy Phillips and Yo Yo Cao.

Hosts of the special evening included the company’s Creative Directors – Francisco Costa (women’s Calvin Klein Collection), Italo Zucchelli (men’s Calvin Klein Collection), Kevin Carrigan (Calvin Klein platinum label, Calvin Klein Jeans and Calvin Klein Underwear), Ulrich Grimm (Calvin Klein Shoes & Accessories), and Amy Mellen (Calvin Klein Home) – as well as Calvin Klein, Inc.’s Chief Executive Officer, Tom Murry, who was also on hand at the event.

For the one-night-only occasion, Calvin Klein, Inc. presented a unique concept house, designed by renowned American architect Joshua Prince-Ramus, uniting many of the company’s different labels and product categories under one roof. The structure was constructed within a hangar on the grounds of the former Kallang Airport – which was decommissioned in 1955 and has since been designated as an architectural landmark.

The installation marked the first time a branded event was held in the space and employed technology to engage event guests in the interactive experience. Calvin Klein Home pieces were featured throughout and there were over 30 live models – including Calvin Klein Jeans model Matthew Terry, who was featured on the deck of the house in a swimming pool.

The models moved about the voyeuristic house wearing key looks from the Fall 2014 Calvin Klein Collection, Calvin Klein platinum label, Calvin Klein Underwear and the newly relaunched Calvin Klein Jeans line. Each brand had its own designated space within the concept house, allowing each its own distinctive experience, while making a powerful statement about the complete Calvin Klein lifestyle brand.

Mr Prince-Ramus the Principal of REX previously collaborated with the Calvin Klein Collection brand in 2008, to create a futuristic concept home, entitled “Madison Avenue (Doll) House,” that served as the centerpiece of the annual holiday window display featured in the brand’s Madison Avenue global flagship store in New York City. The installation spoke to the needs of modern, urban living, while addressing the use and importance of space.


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