Home / Knowledge / News / Fashion / Born Free teams up with fashion retailers for social cause
Born Free teams up with fashion retailers for social cause
26
Apr '14
Born Free, a private sector-led initiative with the sole objective of ending mother-to-child HIV transmission by December 31, 2015, announced a series of initiatives supported by leading fashion and beauty companies in an effort to raise awareness and support for this cause.
 
"The importance of having a generation born free of HIV can’t be overstated. I am thrilled that the fashion community has so generously added their time, talent and voice to our collective efforts to meet the serious, but achievable challenge of eliminating mother-to-child transmission of HIV by December 31, 2015," said John Megrue, founder and chairman, Born Free. “For me, it’s exciting to be able to play a role in a cause like this – to be at the right place, at the right time to leverage the resources that are available and make changes that save millions of lives."
 
“Working closely with Born Free, Vogue and this group of talented women towards the goal of eliminating HIV transmission from mother to child has been a powerful opportunity to marshal our collective resources to create tangible change for women. I’m proud Amazon is a part of this endeavor,” says Cathy Beaudoin, president, Amazon Fashion. “The Collection is beautiful and we’re honored to offer it to our customers exclusively on Shopbop, making it possible for people worldwide to contribute to such a worthy cause.”
 
“Born Free is an idea that came from a place of deep respect for the delicate cycle of life. How incredible to be able to work with gifted designers, who as mothers recognize what the devastating loss of a child could mean and how easily that loss can be avoided,” said Wangechi Mutu.
 
A definitive piece highlighting the global effort to achieve a generation born HIV-free is featured in the May 2014 issue of Vogue, on newsstands and available for digital download. The piece, written by Jonathan Van Meter, includes photos by acclaimed photographer Annie Leibovitz, follow Victoria Beckham and Liya Kebede, two of the participating designers, as they visit South Africa to learn about the incredible work being done to end mother-to-child transmission of HIV.
 
In further support of Born Free, Condé Nast will donate 100 percent of new subscription proceeds, across all of its brands, purchased through the Born Free promotion running in May and June 2014 print issues and on brand websites.


Interviews View All

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search