Home / Knowledge / News / Fashion / Pure London to take place at London Olympia from Aug 3
Pure London to take place at London Olympia from Aug 3
Apr '14
Pure London, the premium event for progressive fashion buyers, has confirmed the dateline for its upcoming August edition. Taking place at London Olympia from August 3-5, 2014, Pure London will showcase forward-order SS15 and short-order AW14 collections across contemporary womenswear, young fashion, footwear and accessories.
Following on from an extremely successful show in February which saw the launch of five re-edited sections, Pure London will continue to showcase the very best product from a range of acclaimed UK and international brands in distinct areas; Allure, Aspire, Agenda, Spirit and Footwear & Accessories.
Building on the changes unveiled at the February show, at the forthcoming August edition, Pure London will redefine its footwear and accessories sections to enhance the identities of both areas.
As a result, brands will enjoy a brighter space and it is hoped that the changes will improve visitor experience bringing more buyers to those sections.
Previously footwear brands were located in the 02 Hall and part of the National Hall Gallery but, following the changes, all footwear brands will be moved to be in the one area around the National Hall Gallery.
As a result of this move, the accessories brands that are currently in the National Hall Gallery, will be relocated to take over the Grand Hall Gallery and also extended into a new section in the Upper West Hall.
Pure London has said that it will unveil more information about its plans for the redefined footwear and accessories areas in the lead up to the August show.
Meanwhile, Julie Driscoll, Portfolio Director for Pure London at i2i Events Group, has been crowned Event Director of the year at the Exhibition News Awards.
These prestigious awards, dubbed the exhibition industry Oscars, recognise achievements in producing the best events and exhibitions in the UK. Julie saw off stiff competition from rival exhibition organisers to scoop this award, which praised her direction of Pure London.
Julie has been overseeing Pure London since the February 2013 show and headed-up the re-editing of the event last season, which was praised by brands and buyers alike.
Commenting on her award win Julie said: “I am absolutely delighted to have been selected as the winner of this important industry award. I have a fantastic team working with me on Pure London and this award is also testament to them and the fantastic show we have.”

Pure London

Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Headhonchos, Indian fashion industry

Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Alexander Foll,

Alexander Foll

Germany-based H Stoll AG & Co KG manufactures flat knitting machines....

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search