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Vikram crafts designer line for Vishal Fashions at IIFA
May '14
Vishal Fashions Pvt. Ltd., which holds a strong presence in the domestic fashion industry, showcased its garments at this year’s IIFA Awards in Tampa Bay, Florida, USA.
Leading fashion designer, Vikram Phadnis, who is also a favourite among the leading ladies of Bollywood designed an exclusive collection for Vishal Fashions at IIFA Rocks, a event that is a specifically designed platform for fashion & music.
The Collection designed by Vikram Phadnis for Vishal Fashions is called ‘Nazakat’ and was be an epitome of classic Indian attire. 
Held on the 24th of April at the Tampa Convention Centre, the evening was attended by Bollywood stars Shahid Kapoor, Farhan Akhtar, Anil Kapoor, Saif Ali Khan, Kareena Kapoor Khan and many more. The dazzling Malaika Arora Khan and Yami Gautam sashayed down the ramp for The IIFA Collection by Vikram Phadnis for Vishal Fashions.
Malaika Arora Khan said, “I am so excited to be walking at IIFA Rocks this year. The Nazaakat Collection is all about celebrating femininity. Elegant Indian wear in rich hues are an all time favorite and are guaranteed to be a runaway hit. Vikram is not just a brilliant designer but is also a very dear friend, and I am honoured that he has asked me to walk the ramp for this gorgeous collection. The Nazaakat Collection truly deserves to be showcased in a global scale and IIFA provides the perfect opportunity.” 
Designer Vikram Phadnis said, “I’ve been showcasing my Collections at IIFA for many years and it has always been a fabulous experience. IIFA is the perfect platform to reach out to the global Indian community and the Indian Film Industry. Having partnered with Vishal Fashions this year, the Collection ‘Nazaakat’ is going to be a visual treat. The concept of the collection is old world charm, the idea being to bringing back classic designs in deep rich tones. 
“The colors I have incorporated are primarily black, beige, gold and maroon with bursts of red, pink and orange. The collection is sexy and glamorous, but without modernizing the sari.  The collection will largely feature Sarees along with Lehenga Cholis and Jalabias in tissues, nets, georgettes and brocades that speak of taste, class, richness and allure. Each piece will be an artistic design.” 
Commenting about the association, Mr. Dipesh Shah, Director, Vishal Fashions Pvt Ltd said, “We are thrilled to have a designer of Vikram Phadnis’s caliber on board to design our IIFA collection. This collection will encompass the luxury Indian couture experience for those women who value and appreciate classic Indian designs.”  
About Vishal Fashions Pvt. Ltd.
Launched with an aim to drape every Indian woman in the mosttraditional ensemble, today Vishal Fashions Pvt. Ltd. hold sa strong position in the national and international fashion industry.
Vishal Fashions has also ventured into the retail sector, launching its exclusive store ‘Arissa’ with 32 stores pan India and aiming to reach 60 by the financial year end in 2015. The brand has been associated with leading designers like Manish Malhotra, Neeta Lulla, Vikram Phadnis, Masaba, Falguni & Shane Peacock, Rocky S, Archana Kochhar and Priyadarshini Rao to name a few.

Vishal Fashions

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