UK-based lingerie brand Alexis Smith has signed on the Greek-born Irish fashion model Georgia Salpa as the face and body of its latest summer collection campaign.
The new advertorial images showcase the 28-year-old brunette posing in an array of luxe innerwear sets, available in shades of blush, nude, purple, green, black and pink.
Adorned with lace-trims, frills, satin bows, leopard prints, checks and dots, the line features a variety of strappy bras along with matching thongs, ruffled knickers and briefs.
While speaking about the campaign, Georgia said “I am really pleased to be the new ‘face’ of Alexis Smith; I have always been a fan of the brand and love the quality and fit of the bras. It’s nice to wear matching underwear sets everyday; I love the beige lace set ‘Love Dust’, it’s my favorite.”
Founded in 2011, Alexis Smith specializes in lingerie for petite women with cup sizes D and above.
Before Georgia Salpa, actresses like Jessica Wright and Amy Childs, from the British television series ‘The Only Way Is Essex’, have modelled for the intimatewear brand, which is available in six countries across the globe.
Fibre2fashion News Desk - India