Home / Knowledge / News / Fashion / Alexis Smith signs Georgia Salpa as face of the brand
Alexis Smith signs Georgia Salpa as face of the brand
12
May '14
courtesy: Daily Mail/Natasha Worby
courtesy: Daily Mail/Natasha Worby
UK-based lingerie brand Alexis Smith has signed on the Greek-born Irish fashion model Georgia Salpa as the face and body of its latest summer collection campaign.
 
The new advertorial images showcase the 28-year-old brunette posing in an array of luxe innerwear sets, available in shades of blush, nude, purple, green, black and pink.
 
Adorned with lace-trims, frills, satin bows, leopard prints, checks and dots, the line features a variety of strappy bras along with matching thongs, ruffled knickers and briefs. 
 
While speaking about the campaign, Georgia said “I am really pleased to be the new ‘face’ of Alexis Smith; I have always been a fan of the brand and love the quality and fit of the bras. It’s nice to wear matching underwear sets everyday; I love the beige lace set ‘Love Dust’, it’s my favorite.”
 
Founded in 2011, Alexis Smith specializes in lingerie for petite women with cup sizes D and above.
 
Before Georgia Salpa, actresses like Jessica Wright and Amy Childs, from the British television series ‘The Only Way Is Essex’, have modelled for the intimatewear brand, which is available in six countries across the globe.
 

Fibre2fashion News Desk - India


Must ReadView All

Pic:  TonelsonProductions / Shutterstock.com

Apparel/Garments | On 16th Apr 2021

CPTPP boosts Vietnam's exports, pandemic a mild dampener

Vietnam's exports to its partners in the Comprehensive and...

Pic: Smartwool

Apparel/Garments | On 16th Apr 2021

US merino wool apparel maker Smartwool to go 100% circular by 2030

Smartwool, a Denver, US-based maker of merino wool apparel for active ...

Pic: Steve Madden

Apparel/Garments | On 16th Apr 2021

US company Steve Madden acquires remaining share of European JV

Steve Madden Ltd, a leading designer and marketer of fashion-forward...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Anupam Chakrabarty,

Anupam Chakrabarty

Headquartered in Finland, Helsinki, Lindström Group is a textile rental...

Ismail Ajani,

Ismail Ajani

Hollywood Footwear’s story began in 1946 when Jummabhai Ajani started the...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search