Home / Knowledge / News / Fashion / David Nieper scholarships to design fashion for 50+ women
David Nieper scholarships to design fashion for 50+ women
May '14
British fashion house, David Nieper, has launched a new fashion scholarship challenging over 200 second-year fashion students at Nottingham Trent University (NTU) to design and promote fashion for women over 50 – a group often overlooked by the fashion industry. 
According to research, women over the age of 50 are driving growth in the fashion industry, spending £6.7 billion on clothing in 2013 alone, yet almost three quarters of women think that the high street ignores them and that the clothing on offer is too focused on younger customers – making them feel invisible. 
Instead of ignoring women of a certain age, the aim of the David Nieper scholarship is to encourage up-and-coming fashion students to design for and think about the needs of women looking for flattering, timeless British style and elegance.  The scholarship will also pass on specialist knowledge and skills to the students taking part.
David Nieper’s senior designer, Elizabeth Edwards, said, “Women, especially our customers, not only want stylish clothes that look great, but garments that fit well and make them feel great too.  Whilst fashion is more about attitude than age, it is important to think about details such as longer sleeves, flattering necklines, colour and fabric choice.
“The top scholarship entries will need to pay real attention to detail in terms of cut and fit, so that their designs are not just elegant and comfortable to wear, but also bring confidence to the customer.”
As part of the scholarship, NTU students across three courses, including Fashion Design, Knitwear Design and Fashion Communication and Promotion will compete in a week-long intensive fashion challenge focusing on classic British style.
Competition finalists will spend a day behind the scenes at David Nieper, to tour the factory and present their designs to a panel of judges, including David Nieper’s own customers and staff.
The winning student from each degree course will be awarded £1,000, with the overall winner receiving an additional £2,000 – bringing the total to £5,000 of prize money to be awarded.
In addition, scholarship finalists will be given a budget of £500 to put on a fashion show at NTU in November 2014, where the competition winners will be revealed.  The winning students will also be invited to carry out work experience at David Nieper, to gain hands-on experience from the highly experienced staff.
Marjolijn Brussaard, Dean of the School of Art & Design at Nottingham Trent University, said: “At Nottingham Trent University, we aim to broaden our students’ awareness of designing for a variety of markets and demographics which is why the David Nieper scholarship is so relevant. We are proud to be working with this respected fashion house once again.”
David Nieper has been designing and manufacturing in Alfreton, Derbyshire since 1961 and employ 230 people. The company is currently enjoying record sales of its luxury womenswear, knitwear and nightwear for women.

David Nieper

Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Manuj Terapanthi, Texaura

Manuj Terapanthi

Transparent supply chain and fair trade will boost sustainable market

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search