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Green garments to be new fashion motif
May '14
Green is the new buzzword in the world of fashion mainly due to the increasing environment concerns among the fashion designers and consumers worldwide. 
In an interview with fibre2fashion correspondent Ilin Mathew, English luxury fashion designer Rosemary Goodenough said, “One of the strongest trends in the fashion industry is green fabrics which are balancing the almost impossible quest for apparently exclusive but also globally available fashion product. It has led to strong and very imaginative creations from fashion designers.”
“The pressure from the green campaigners has led some designers to focus on being green and fair trade which has led to some interesting fabrics such as hemp,” she mentions.
Adding on, London-based fashion designer Cho Cheng says, “The latest trends driving fabrics in the fashion industry are natural fabrics and heritage fabrics. This is mainly because of the growing concern around environmental issues as this area takes centre stage in global policy and begins to filter into the fashion industry”.
Citing an example, he says, “Harris Tweed and Donegal Tweed are currently in trend as they are made up of pure wool and each has a long history behind them.” 
Explaining further, Rosemary says, “Japanese fashion designer Issey Miyake made his latest collection with recycled plastic bags.”
According to Cheng, fashion designers as well as consumers are becoming more interested in the provenance of fabrics and the story behind pieces is becoming more and more relevant to consumers. 
Keeping in mind the increasing demand for eco-friendly products worldwide, several fashion designers are currently focusing on green fabrics for their designer collection.

Fibre2fashion News Desk - India

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April 2021

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