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Sam Riley signs up as Ermenegildo Zegna's face
03
Jun '14
courtesy: InStyle.co.uk/Instagram
courtesy: InStyle.co.uk/Instagram
Ermenegildo Zegna, the famous Italian menswear house, has tapped in the British actor Sam Riley to front its autumn/winter 2015 campaign.
 
Shot by the Dutch fashion photographer duo Inez van Lamsweerde and Vinoodh Matadin, the yet to be released advertisement will feature the star in few of the pieces from the Ermenegildo Zegna Couture line, headed by the brand’s creative director Stefano Pilati.
 
By becoming the face of the label, the 31-year-old ‘Maleficent’ star replaces the current brand ambassador Jamie Dornan (the Irish actor of ‘50 Shades of Grey’ fame) who is now fronting the Milanese label's Spring Summer 2014 collection advertorial.
 
Founded in 1910, Ermenegildo Zegna is a family-owned business specializing in men’s clothing. Other than producing suits for its own labels, the company also manufactures suits for high-end brands like Gucci, Yves Saint Laurent and Tom Ford. 
 
Before joining menswear label Ermenegildo Zegna in the late 2012, the Milan-born designer Stefano Pilati was at the creative helm of Parisian label Yves Saint Laurent.
 
Sam Riley had earlier appeared in British label Burberry Prorsum’s advertisements back in 2008.
 

Fibre2fashion News Desk - India


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