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Designer Sruthi debuts Feather Free Signature line at PFW
03
Jun '14
Portland hosts a fabulous fashion evening. Various designers showcased their couture collections. The hot young Indian Eco Fashion’s Designer Sruthi, launched her Feather Free Signature collection at the Portland fashion week on April 26th. A renowned Indian designer, Sruthi had spun sheer magic from more than eight natural fiber sources to create fabric that is light, exquisite and luxuriously stylish without the touch of artificiality that is usually reflected in the world of fashion. 
 
The Indian designer behind the concept and the Eco-Fashion brand OWL Fashions, Sruthi commented, “To use unadulterated inspiration sourced from nature, to create and weave a guilt-free fabric of style, comfort, expression, and to give back to the Ecosystem even as we take from it has been a conscious effort and a real solution to the fashion world seeking intelligent, natural expression to being stylish.”
 
That is the turn of the century mantra in the global ramp-walks and the new Feather Philosophy of Fashion which showcases this young designer’s latest collections. She invented extraordinary fabric from 8 natural sources like Pineapple, Beech wood, Banana, milkweed, aloevera, tapioca that no one ever made before. She invented this to create natural, eco-friendly textiles that are funky, fun, frivolous and fashionable without taking away anything from the responsibility towards Earth and Nature. Challenging as it may sound to imagine, the collection showcased an extraordinary range of fashion-wear that appealed to both the heart and the conscience at the same time.
 
So by creating this new range of fashion she actually built a new industry, too. For example, now we eat banana fruit and we use banana leaf but we neglect the stub. For getting fibers from banana, its stub is used while saving this precious material by not getting into landfill. The same case happens in aloevera too, we use the pulp but we negelect the skin. So, using the skin actually allows farmers to get extra income and also provide jobs to people for separate fibre. So, it all adds value to economy.
 
Sruthi inspired by philosophy says, “This philosophy of Lightness, or freedom has its origins in the veda an ancient scripture from the erstwhile era of glory in the Indian culture.” 

Owl Fashions


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