Elizabeth and James brand joins in the soccer fever

17 Jun '14

2 min read

Elizabeth and James, the New York lifestyle brand by the popular American twin fashion designer sisters Mary-Kate and Ashley Olsen, has also joined in the FIFA 2014 World Cup fever by launching an exclusive soccer-centric collection.

Inspired from the brand’s most popular Bowery slogan T-shirts, the line features colours from the flags of all the major participating nations in the football tournament including the US, Brazil, Australia, France and Japan.

Available for sale at the online boutique Shopbop, the range includes three styles—T-shirts, cropped tops and tank vests—written with the names of the countries.

Elizabeth and James brand is known for its balanced mix of designer and contemporary women’s fashion details in clothing.

Ashley Olsen and Mary-Kate Olsen had previously won the prestigious CFDA Womenswear designer of the year award and have also been enlisted in the coveted Art & Design category of the American business magazine Forbes’ ‘30 Under 30 – Art & Style’ list in 2013.

Launched in 2000, Shopbop specializes in designer apparel and accessory collections for the contemporary chic urban women. The retailer offers celebrity endorsed designs from the likes of American reality television star Nicole Richie, the French-born L.A-based designer Matthieu Le Blan’s Sundry label and the American actress, radio jockey and television personality La La Anthony.

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