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UKFT & Supreme Creations host Innovation & Impact Awards
Jun '14
Supreme Creations in conjunction with the UK Fashion & Textile Association (UKFT) hosted the Supreme Creations Innovation and Impact Awards, at the Royal Automobile Club in London. The theme of the event was an Indian Summer Party. 
The awards were independently judged by: John Miln, CEO of UKFT; Richard Toolley, Studio Director, Design Research, Jaguar LandRover; Nadja Swarovski, Executive Board Member of Swarovski; Karl-Heinz Müller, President of bread&BUTTER Berlin and Jackie Cooper, Global Chair of Creative Strategy at Edelman.
The awards were created to celebrate the best in design and impact by top global brands through sustainable bags, gifts with purchase and packaging. Nominees, runners-up and winners spanned a variety of sectors from Supreme’s 50,000-strong global client base: Fashion, Food, Beauty, Automotive, Industrial, Retail, Sport, Entertainment, Media, Education, Health and Publishing. Some of the brands in attendance at the awards were Topshop, Swarovski, The British Fashion Council, River Island, Nike, Ganni, Bare Minerals, Bombay Sapphire, Debenhams and Jaguar LandRover. 
Other brands also in attendance included health and beauty brands: BareMinerals, Mooncup, Magic Mirror and top re-sellers on notonthehightstreet.com:  Harrow & Green, Eggnogg, and Hey!Holla. Fashion designers and creative agencies were also out in force from Mark Fast, Giles Deacon, Glock and DesignbyMusic.
“The plastic bag has only 2-3 uses – our reusable fabric bags can be used well over 5,000 times. In this age of digital marketing, brands are competing to find new ways to innovate in their communications to consumers. Our products provide not only a gifting opportunity, but the chance to create a “walking billboard” and a huge return on an investment for brands and their marketing spends”, says Smruti, CEO of Supreme Creations and creator of the awards. 
Canvas bags have consistently ranked in the top three promotional products globally, as showcased in a survey by the British Promotional and Merchandising Association. 
The issue has come to the forefront with the Queen’s speech in June 2014 and the Government’s announcement of a 5p plastic bag levy in England for large grocery stores. The need for well-designed and sustainable shopping bags is ever required, as highlighted by the awards. 
The night’s winners included a black on black “leatherette” effect tote bag by Mark Fast X Bare Minerals for London Fashion Week; a bartender kit roll for cocktail making by Bombay Sapphire by design agency, Glock; quirky fashion brand, Lazy Oaf and their mood-reflecting “happy/sad” reversible bag; River Island’s iridescent yellow bag for their Stockholm store launch; and gift-retailer, Luluzulu and their fabric dual-use packaging for baby wipes and tights.


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