Home / Knowledge / News / Fashion / Indianwear label 'SVA' unveils bridal studio in Mumbai
Indianwear label 'SVA' unveils bridal studio in Mumbai
Jul '14
Much sought after red carpet designers Sonam & Paras Modi of  Indianwear label “SVA”(who have dressed the likes of Madhuri Dixit, Deepika Padukone, Huma Quereshi and Prachi Desai) now present their synonymously named bridal studio space at Lower Parel, Mumbai.
Born out of a passion for Indian craft & heritage and defined by a strong Indian designscape, Sva presents their first flagship bridal studio at Lower Parel, Mumbai.  This is a space that beautifully showcases the signature styles of Sva:  Intricate detailing, elaborate handcrafting, luxurious fabrics, and exceptional styling.  
“Sva” the store spread over two levels has been tastefully designed by Paras Modi himself, with wood, brick and glass to give the space a cutting edge yet warm feel with the studio serving as the perfect backdrop for Sva couture and bridals for men and women. While the menswear section is on the upper level, womenwear has been divided into a bridal lounge for customised appointments and a showcase area for browsing.
Over the last two seasons, since their debut at Lakme Fashion Week in August 2013, Sonam and Paras Modi have slowly but surely carved a niche for their label as one that is associated with contemporary design that celebrates Indian craft-. Their signature Anarkalis, Lehengas and Saris have a loyal fan following, while SVA Kurtas, Bandhgalas and Sherwanis for men have become quite the “must have” garment in any grooms wardrobe.
The vast range of options available at the SVA Studio  make it one of the few destinations in the city that serve as one stop shop for the bride and groom, for all their trousseau requirements, with different options, colours and silhouettes for different occasions, from mehendi to cocktails and sangeet to pheras& reception.
The inaugural collection at the new Sva store is truly a labour of love, amalgamating luxury, tradition with new age design, with a colour palette this season that ranges from bright vermillions,  reds, fuchsias to sunny oranges, canary yellows and deep violets & blues and even nudes and offwhites. 
Rich swishing silks, flowy georgettes and chiffon's, beautifully woven brocades, Lucknowi jaals and jamevaars celebrate the innate Indian-ness of the label, while  voluminous lehengas . Sheer flowing anarkalis, fitted long jackets , short kotis and crop tops with lehngas up the glamour quotient and present a new age bridal style statement from the designer duo. 

Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Anshul Sood, Oceedee

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Representatives, Textile & apparel industry

Textile & apparel industry

GST is a complicated and lengthy process

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search