Eurovet & Igedo partner for CPM's Body & Beach segment

07 Jul '14

3 min read

Extensive changes are coming to the CPM Body & Beach segment. It was announced at a press conference during the MODE CITY PARIS trade fair that Eurovet and the Igedo Company have launched a partnership for the CPM Body & Beach segment starting in 2015.

As a result of this collaboration, the leading global organiser of lingerie and beachwear trade fairs – with its own international events in places like New York, Las Vegas, Hong Kong, Shanghai and Paris – will take on the sales and marketing duties for the Body & Beach segment. Stand construction aspects will continue to be managed by the Igedo Company in collaboration with Messe Düsseldorf-Moscow.

“We’re proud to leverage this coalition with an internationally renowned partner such as Eurovet to accelerate the further development of CPM‘s Body & Beach segment,” says Philipp Kronen, Managing Partner of Igedo Company. CPM Project Director Christian Kasch adds: “Trade fairs are the mechanism for competitive growth and marketing. We want to use the cooperation with Eurovet to become the platform and competency hub we envision the Body & Beach segment to be.”

Another novelty at the upcoming CPM will be the revised placement both of the main and the kids’ catwalk. The CPM Kids segment, which will be staged for the 16th time, will now be presented under the heading ‘Summer.Sun.Beach,’ with the fashion show centre being placed in Hall 2.3 in a way that enables a direct crossing over into Hall 8.3. This arrangement provides an uninterrupted link between all the Expocentre halls located on the same level.

This consolidation and the optimisation of walking paths also means the main stage used for the CPM fashion shows will return to its previous location in Hall 8.3. Most of the CPM Styles exhibitors previously located in this area will be moved to the premium hall. Explains Christian Kasch: “Each season, we aim at making CPM and its supporting programme as exciting as possible. This time around, with the revamped layout, we’re putting a particular focus on our visitors. Making it easier for them to find their way around the halls means that visitor frequency is increased even further and that the buyers get an even better overview of the assortment.”

The next CPM – Collection Première Moscow will take place at the Expocentre Fairgrounds Moscow from Wednesday, 3 September to Saturday, 6 September 2014. Boasting some 1,400 collections from 33 countries on an area of 52,198 sqm, CPM is the largest fashion trade fair anywhere in Eastern Europe.

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