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Online retailer Zohraa makes ethnic wear fashionable
15
Jul '14
The Royal Wardrobe from Zohraa.com is fast becoming the in thing in fashion and has an extensive collection in the offing. The firm aims to tap and grow the online ethnic apparel market in India and is looking to cater to other segments in the future and create an exclusive premium brand in the ethnic space. 
 
The Indian woman in traditional Indian apparel is an epitome of beauty and elegance. This belief is catching on rapidly cutting across generations in the country. Zohraa.com’s success in the ethnic wear market in India is testament to this fact.
 
With a rapidly growing user base and an enviably large ethnic wear collection, Zohraa.com – The Royal Wardrobe is fast becoming the next big thing in ethnic wear. With collections ranging from Wedding Sarees to Designer Sarees to Anarkali suits, the products at Zohraa cater to the taste of a number of visitors to the website.
 
The products are of premium quality and are perfect for special occasions. Add to it the fact that Zohraa.com comes out with attractive offers from time to time and it is a tempting proposition for guests who visit the website. Products ranging from Anarkali Suits to Georgette to Wedding Salwar Kameez and a similar range in Sarees items are part of the perfect garb for the quintessential Indian woman.
 
The website is led by four young and dynamic directors with backgrounds -- Sanjeev Jain, an MBA from Washington University, Darshit Hirani, MS Computer Science from New York University, Pramod a graduate from Mumbai University with extensive experience in the textile industry and Vibhor Tikiya, an MBA from IIM-Ahmedabad.
 
The company was founded with a deep desire to serve the increasing demand of ethnic wear in the country. 
 
When asked about the thought process behind the formation of the firm, Sanjeev Jain commented “We wanted to create a firm that brings ethnic wear and accessories to the consumer’s doorstep at every corner in the country and many locations abroad. We want to provide the convenience of shopping for ethnic wear at home. 
 
“We want to occupy the mind space of the user to the extent that when he thinks of ethnic wear, we are his first choice. The market is ripe with the internet penetration increasing steadily and we believe that we are positioned perfectly to reach out to a wide variety of customers.”
 
About Zohraa.com:
Zohraa.com is among the leading online e-tailers of ethnic wear apparel in India. The company has a wide range of products ranging from Sarees, Suits, Designer Jewellery and other accessories. The products are shipped to the customer across India and a variety of international locations.
 

Zohraa.com


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