India : Lingerie brand amanté allies Zivame on elite capsule line

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Lingerie brand amanté allies Zivame on elite capsule line

25
Jul '14

Known for its comfort and international designs, Sri Lanka’s first ever premium lingerie brand amanté, launched an exclusive capsule collection on leading online lingerie portal Zivame.com.

The glamorous and confident range called the Leopard Collection is inspired by a timeless trend. The newly launched collection is a combination of bold, sensuous leopard print, delicate floral lace and soft smooth microfiber. Colored in a rich golden palette of deep Saffron and coffee Brown, it pays homage to the adventurous spirit of the amanté woman and adds a dash of sensuality to special moments and beyond.

On the launch Mr. Vivek Mehta, CEO, amanté India said “We are very committed to growing our online business as through this channel we are able to reach a large section of the consumer base who aspire to buy amanté. We have been selling on Zivame.com ever since the start of their operation and have been their leading brand. This will strengthen our partnership further."

At the launch, Ms. Richa Kar, CEO – Zivame.com, said, “It gives us immense pleasure to work with amanté as we are associated with the brand since our launch and it is one of the leading brands on our portal. We are delighted to sell an exclusive collection from amanté as the brand is committed to provide comfortable, chic and sensuous lingerie in an unmatched quality which caters to the needs of our consumers perfectly.”

Since the brand is known for comfortable and perfect fitting lingerie, the collection is aimed at giving consumers a very exclusive and sensuous line which they otherwise would shy from buying through traditional stores. It offers a complete range of chemise, push-up and demi-cup options in bra, G-string and Brazilian underwear to give you the perfect look.

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