Home / Knowledge / News / Fashion / Atelier GARDEUR reveals Germans' trouser secrets
Atelier GARDEUR reveals Germans' trouser secrets
Jul '14
The 1st German Trouser Study proves that for many end consumers the path to finding the right pair of trousers is a stony one. Over 50% of men try on more than four pairs before finding one that fits. And women try on as many as four to six pairs before they find their favourite pair. 
This marathon also continues at numerous shops online: three-quarters of Germans visit two to three stores in search of trousers with a perfect fit. “We have found out that trousers are the hardest item of clothing to shop for,” says Gerhard Kränzle, CEO and majority shareholder at GARDEUR GmbH and commissioner of the representative survey. 
“As trouser experts with consistent sizing we offer our customers an ulterly reliable fit that cuts down the dressing room marathon.” To ensure the perfect fit of its products the Mönchengladbach trouser specialist Atelier GARDEUR subjects every single roll of fabric to testing at its own labs to guarantee precise sizing.
By far the greatest stumbling block encountered by German end consumers when trouser shopping is the lacking fit of many trousers (37%). When trouser shopping, men are more likely to listen to the advice of their partners (63%) while women decide based on their own judgment (56%).
About Germany’s 1st German Trouser Study
Commissioned by Atelier GARDEUR market research firm K&A BrandResearch AG in collaboration with respondi AG polled 1,000 Germans aged 25 to 60 in a representative online survey on the topic of trousers. 


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search