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Jabong's IOFW grand finale concludes with ardor & panache
31
Jul '14
When angles scorched the ramp ablaze and shortlisted fashion designers watched their muse take the ramp by storm at the final run for glory, the scenario at “Jabong Online Fashion Week” grand finale was nothing short of a fashion battlefield.
 
All the cameras at the grand finale turned their flash-on when Bollywood’s new chocolate boy, Aditya Roy Kapoor and Girl-Next-Door, Yami Gautam added the extra glamour and pranced onto the ramp with élan. From ‘boho town’, ‘quintessentially retro’ to ‘sartorial dash’ and ‘officially mod’, these new aspirants and endowed designers laid out some stylish and chic creations at the Jabong Online Fashion Week!
 
The fashion radiant event was kick started in a much hullaballoo joined by Mr. Praveen Sinha, Founder and Managing Director – Jabong.com,Mr. Arun Mehra, CEO, Talenthouse India and Ms. Rashmi Virmani, Show Director, IOFW.
 
Elucidating on the thriving success of Jabong Online Fashion Week, Mr. Praveen Sinha, Founder and MD of Jabong said, “When we came up with the idea of Jabong Online Fashion Week, the only thought process was to bring upon a radical change in the online fashion industry. Our sole motive was to polish the gigantic amount of talent our country has and present it to the world to see. I am elated by the unprecedented response this initiative has received in its first season itself. Through this, we hope to change the dynamics around which the fashion industry functions and make it adept to the new-age eccentric talent that we have pooled. These young artists are now ready to take the fashion industry by storm”. 
 
Speaking on the occasion, Ms. Rashmi Virmani, Show Director, Jabong Online Fashion Week, said "Fascinated by the entire concept of Jabong India online fashion week with its distinct sensibility and perspective, I must say the experience has been exciting and the finale ramp was full on celebrating young design energy that had to be witnessed! great thought Jabong, Pleasure to be directing IOFW."
 
“Jabong Online Fashion Week” witnessed its climax on July 30, 2014 at Hotel Le Meridian, Delhi as it announced the final winners across three categories; Hair, Makeup, and Photographer. The artistswere not only mentored by a panel of highly reputed jury which included names like super model Carol Gracias and renowned hair and makeup artist Samantha Kochhar but the final decision to crown the winners rested upon them as well. 
 

Jabong.com


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