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Baidehi opens multi designer store in Delhi
Aug '14
Capital’s newest fashion den West Delhi that is famous for its multiple identities gets richer with another fashion treasure trove multi designer store Baidehi expanding their mark in creative novelty of Indian designer wear.

Baidehi, conceptualised and put together by Annou Singh, a well-known name in the lifestyle industry for past 18 years, was formally launched in August 2014. Singh has been a successful wedding planner and her vast experience in retail and merchandising reflects in the aesthetics and collection of the store. Affiliated with leading designers in Apparel and Accessories in India. Her forte lies in fostering strategic alliances with designers and fashion forecasters to introduce new trends and designers in the market.

Baidehi is the one stop destination for West and North Delhi’s fashion enthusiasts. It showcases an enthralling collection of a variety of designer clothing line that also experiments with the idea of fusion wears and adorns, fashion accessories and trendy footwear.

The store showcases new talents in the fashion industry as well as some well-established ones. Baidehi blends the traditional into the contemporary echelons with technique and elegance creating new aesthetics in the Indian designer wear industry. The concept epitomizes the beauty of Indian fashion and how it encircles our lifestyle every day.

The attires are subtle and prudent with a beautiful and settled contemporary flair. A West Delhi expedition definitely awaits a drop in at the beautiful destination where you have an array of designer pieces and handcrafted elegance by rising Indian designers.

The store has an ethnic Indian backdrop and has an alluring décor architecturally, extended across two levels in a beautiful space that fill the place Baidehi has attained immense limelight and gratitude for being the most versatile store that the best wearable prêt and occasional wears. Once you step inside the effortless exquisiteness of the outlet, the variety compels you to indulge.

There is something for all in there. The colours, the textures, the fabrics, each blending itself to your personality bringing out the style diva inside you that still roots in the beauty of Indian tradition. It aims at creating a distinctive aesthetic experience reflecting contemporary Indian style and tradition. Baidehi showcases designs by Priyangshu & Sweta Tantia, Mahi Rashi Kapoor, Shyam Narayan Prasad, Tanushree, Zeel Doshi, Peppermint Diva,Verb by Pallavi, Singhee, Amberr Pret and Roodra.

It also promotes accessories and footwear by Coral, Chamee & Palak, Ritika Sachdeva, Karishma Shah, and Posh by Rathore. The new designers to join soon are Upasana Jaipuria, Nitya Bajaj, Paaschv by Chandni, Kritika Dawar and Kasheeda.The range of designs indulges the contemporary but is still very much hand-in-hand with the deep-rooted Indian traditional blends with an individualistic approach. Drop in for some contemporary Indian aesthetic bliss and the rooted beauty of time-honoured Indian craftsmanship.


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