Home / Knowledge / News / Fashion / Baidehi opens multi designer store in Delhi
Baidehi opens multi designer store in Delhi
Aug '14
Capital’s newest fashion den West Delhi that is famous for its multiple identities gets richer with another fashion treasure trove multi designer store Baidehi expanding their mark in creative novelty of Indian designer wear.

Baidehi, conceptualised and put together by Annou Singh, a well-known name in the lifestyle industry for past 18 years, was formally launched in August 2014. Singh has been a successful wedding planner and her vast experience in retail and merchandising reflects in the aesthetics and collection of the store. Affiliated with leading designers in Apparel and Accessories in India. Her forte lies in fostering strategic alliances with designers and fashion forecasters to introduce new trends and designers in the market.

Baidehi is the one stop destination for West and North Delhi’s fashion enthusiasts. It showcases an enthralling collection of a variety of designer clothing line that also experiments with the idea of fusion wears and adorns, fashion accessories and trendy footwear.

The store showcases new talents in the fashion industry as well as some well-established ones. Baidehi blends the traditional into the contemporary echelons with technique and elegance creating new aesthetics in the Indian designer wear industry. The concept epitomizes the beauty of Indian fashion and how it encircles our lifestyle every day.

The attires are subtle and prudent with a beautiful and settled contemporary flair. A West Delhi expedition definitely awaits a drop in at the beautiful destination where you have an array of designer pieces and handcrafted elegance by rising Indian designers.

The store has an ethnic Indian backdrop and has an alluring décor architecturally, extended across two levels in a beautiful space that fill the place Baidehi has attained immense limelight and gratitude for being the most versatile store that the best wearable prêt and occasional wears. Once you step inside the effortless exquisiteness of the outlet, the variety compels you to indulge.

There is something for all in there. The colours, the textures, the fabrics, each blending itself to your personality bringing out the style diva inside you that still roots in the beauty of Indian tradition. It aims at creating a distinctive aesthetic experience reflecting contemporary Indian style and tradition. Baidehi showcases designs by Priyangshu & Sweta Tantia, Mahi Rashi Kapoor, Shyam Narayan Prasad, Tanushree, Zeel Doshi, Peppermint Diva,Verb by Pallavi, Singhee, Amberr Pret and Roodra.

It also promotes accessories and footwear by Coral, Chamee & Palak, Ritika Sachdeva, Karishma Shah, and Posh by Rathore. The new designers to join soon are Upasana Jaipuria, Nitya Bajaj, Paaschv by Chandni, Kritika Dawar and Kasheeda.The range of designs indulges the contemporary but is still very much hand-in-hand with the deep-rooted Indian traditional blends with an individualistic approach. Drop in for some contemporary Indian aesthetic bliss and the rooted beauty of time-honoured Indian craftsmanship.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Asia Pacific Rayon

Textiles | On 21st Feb 2020

APR’s new viscose rayon production facility inaugurated

The president of Indonesia, Joko Widodo, has inaugurated Indonesia's...

Pic: II.studio / Shutterstock.com

Fashion | On 21st Feb 2020

Re-commerce gaining momentum in India

The hazards of fashion industry are well-known, and to curb its...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search