Home / Knowledge / News / Fashion / Designer Gaurang Shah to show 'Chitr-sena' line at LFW
Designer Gaurang Shah to show 'Chitr-sena' line at LFW
Aug '14
Amidst live music by classical singer Shubha Mudgal, fashion designer Gaurang Shah will showcase his creative inspiration titled ‘Chitr-sena’ or an army of art, at the upcoming LFW Winter Fest 2014 to be held in Mumbai on August 22.

The deeply rooted heritage collection re-creates magic of glorious Indian history for the modern-day fashion enthusiast. The dhotis and sherwanis created from the finest silk are tailored to perfection with zardosi embroidered wildlife.

Chitr-Sena is a line of fables and folklore that lyrically blends the 16th century temple art and the 21st century modern artist and Gaurang Shah found fitting synergy with Shubha Mudgal to showcase this collection at LFW.

Chitr-Sena revives the art of Korvai weaving of Kanchipuram narrating stories of the wild woven with modern day textures and colours. Each garment narrates a story from the Indian culture and mythology and is like an oral tradition of storytelling of weavers weaving stories onto fabrics.

Chitr-Sena has unique colour twists which include military colours like tantubha-yellow, zyama-blue, hasti-green, ayasa- grey and kasaya-brown combined with colours like sutara-yellow, succhaya- pink, suka-green and uditi- orange.

Chitr-Sena has traditional motifs like garuda, rudraksh, hamsa, shikarga,sher, bhagha, haathi, morni, and shikariare woven in kanchipuram silkdupattas and sarees in a distinctive fashion and inspiration for the line came from Afghani history resembling flowy ghaghras, anarkalis, ghararas, anghrakhas, ijarpants.

Designer Gaurang Shah said, “Chitr-Sena is like prose from Indian epics, wandering into the wild and exploring the future and the weaves in Kanchipuram, bestow a daringly different twist in colors and textures.”

The collection took over six months of labour to highlight the various textures in kanchipuram, beautifully blended with hand-weaves, traditional designs and modern artistry.

Jamdani Weaves revivalist Gaurang Shah collaborates with a team of more than 500 Indian weavers. His label ‘Gaurang’ currently has 6 stores of which 3 are in Mumbai, 1 each in Hyderabad, Bangalore and Kolkata and soon stores will open in New Delhi, Chennai and in Dubai.

Fibre2fashion News Desk - India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Asia Pacific Rayon

Textiles | On 21st Feb 2020

APR’s new viscose rayon production facility inaugurated

The president of Indonesia, Joko Widodo, has inaugurated Indonesia's...

Pic: II.studio / Shutterstock.com

Fashion | On 21st Feb 2020

Re-commerce gaining momentum in India

The hazards of fashion industry are well-known, and to curb its...

Interviews View All

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Footwear industry, Head honchos

Footwear industry
Head honchos

Personalised and differentiated footwear is in high demand

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search