Home / Knowledge / News / Fashion / LFW to see Sreejith Jeevan's scintillating Strung Together
LFW to see Sreejith Jeevan's scintillating Strung Together
19
Aug '14
Strung together is ROUKA's collection for Winter Festive 2014 at the prestigious Lakme Fashion Week. Sreejith Jeevan's scintillating collection has been inspired by beautiful hand-strung Indian garlands. It pays a tribute to hundreds of artisans and their unique craftsmanship. According to the designer label - Rouka, it is an analogy between the work of a garland maker and a designer, in bringing people together by what we do.

ROUKA derives this from its belief that a simple garment is touched by many hands during its course of action. The India garland is celebrated for its handmade value than a tied-together bouquet.

The collection is narrative following the flower to the garland and to the way it decorates your beloved or the divine! The clothes articulate the art of stringing, with garland-like collars, strung together seams, threaded flower patterns and quirky detailing to dress the Indian women this festive winter, very much the Rouka way!

About the Label:
ROUKA believes in being a contemporary harbour to the effervescent tradition of India. The meanings of ROUKA travelled from two places. Meaning ‘bodice’ in Malayalam and ‘corridor’ in Japanese, when they met, they merged to create a brand that stands for the modern eclectic woman. Just as the words snugly exist in two diverse languages, it fits perfectly into the two worlds - the old and the new.

It does not need to flit between the two. In the mind of ROUKA’s women, tradition does not just reside in old trunks but lives it up to the times. Being well dressed, defines her. It is effortless, an old habit that is hard to kill. Her dreams are big and responsibilities bigger, and so she believes that her clothes should multitask - just the way she does. And here comes

ROUKA, ardently believing that dressing up has to be as much fun as wearing it. Clothes are the wearer’s thoughts - a means to probing the self and to completely know what they project. To ROUKA, this delicious way of discovering the self, is true luxury. ROUKA stands for work that forms the corridor, empowering both the weaver and the wearer - getting them to set out on a fascinating journey together. At the helm, is the designer. His sole aim is to make this a memorable voyage- working with craftsmen to co-create unique products that he claims is functional fashion.

'ROUKA'


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search