Home / Knowledge / News / Fashion / Rihanna trademarks her moniker for clothing and lingerie
Rihanna trademarks her moniker for clothing and lingerie
21
Aug '14
courtesy: rihannanow.com
courtesy: rihannanow.com
After her occasional but super successful collaborative clothing design ventures with international high-street retailers, the New York-based Barbadian singer Rihanna is now prepping up to enter the world of fashion design in a more pre-planned way.

According to independent.co.uk, the 26-year-old recording artist, whose full name is Robyn Rihanna Fenty, has trademarked her moniker for use on a wide range of fashion products such as clothing, swimwear and lingerie.

The singer’s company Roraj Trade LLC has trademarked her surname Fenty for the following brand names- Fenty Apparel, Fenty Clothing, Fenty Intimates, Fenty Lingerie, Fenty Swim and Fenty Swimwear.

In addition to the above mentioned names, the company has also filed trademark documents for personal care items and software, such as Fenty Beauty, Fenty Cosmetics, Fenty Face, Fenty Makeup, Fenty Nails, Fenty Corp, Robyn, Fenty88 and Rhi Rhi.

Rihanna first debuted as a fashion designer at London Fashion Week’s February 2013’s segment with her Ri-ri for River Island capsule collection, created in partnership with the British purveyor River Island. Since then, the designer had designed three successive ranges for the retailer.

Her maiden autumn/winter 2013 catwalk line included a range of grunge-inspired outfits, including navel-exposing cropped tops, neon toned satin outfits, sheer monochrome dresses, basic jerseys and slashed denims.

The singer-turned-designer had also appeared in Balmain’s spring/summer 2014 campaign where she posed in a black leather boiler suit, a round-shouldered pink dogtooth check coat with reversed cuffs as well as a white and gold chain accented denim top paired with high-waisted trousers.

Founded in 1948, with headquarters in London, River Island operates over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belgium and the Middle East.

Established in 1945, Balmain is known for its chic couture designs, favoured by the likes of Angelina Jolie, Penélope Cruz, Alexandra Kerry, Tatiana Sorokko, Kate Moss and Kristin Davis.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

ITC helps bolster Chinese investment in Ethiopian textile

Textiles | On 24th Sep 2018

ITC helps bolster Chinese investment in Ethiopian textile

Major Chinese textile firms are stepping up sourcing and investment...

No-deal Brexit to entail 'substantial costs' for UK: IMF

Textiles | On 24th Sep 2018

No-deal Brexit to entail 'substantial costs' for UK: IMF

A ‘no-deal’ Brexit on World Trade Organisation terms would entail...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search