The Californian accessory brand Neff Headwear has collaborated with American rapper Wiz Khalifa to create a line inspired from the latter’s newly released music album Blacc Hollywood.
Based on the album’s timeless presentation and ethos, the new collection is emblazoned with images of skulls, stars and the 26-year-old singer himself.
Named after the title of the album, Blacc Hollywood, the line, which is exclusively available at the specialty clothing store Zumiez, includes caps, snapbacks, t-shirts, sweatshirts and hoodies in a classy black-and-white color palette.
The founder of Neff, Shaun Neff, said in a statement, “Blacc Hollywood is one of the year’s most important albums, and it’s incredible to be a part of its launch with this special collection.”
While commenting on the collaboration Khalifa says, “I am so happy to be doing a second collab with both Neff and Zumiez. Blacc Hollywood is a lifestyle and it's amazing to have them spreading the movement.”
Launched in 2002, Neff is an active youth accessory brand that markets beanies, hats, T-shirts and gloves. The company’s products are internationally sold in more than 45 countries.
Founded in 1978, the Washington-based Zumiez specializes in gear and clothing for skaters, snowboarders and surfers.
The North Dakota-born Khalifa had earlier created a fashion line, entitled Freshko, in collaboration with his independent record label Taylor Gang’s fellow member Berner and the clothing and graffiti designer Sketch.
Inspired from graffiti, music, art and fashion, the Freshko collection included several T-shirts and tank tops in blue, white and black hues.
Fibre2fashion News Desk - India