Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Lady Antebellum creates bed and bath line for Divatex
Lady Antebellum creates bed and bath line for Divatex
Sep '14
American country music group Lady Antebellum has joined forces with the New York-based home textile specialist Divatex, Inc. to create a unique new collection of bed and bath linens inspired from the former’s lifestyle, songs and stories.

Combined with the typical comfort and simplicity synonymous with America’s heartland, the range will offer a fresh twist to traditional designs found across the country with an aesthetically balanced mix of plaids, floral prints and solid colours and patterns.

The line Titled as Lady Antebellum's Heartland Home Collection will debut during New York’s Fall Home Fashion Week in September, 2014.

Speaking on the collection, the President and CEO of Divatex, David Greenstein states, “We are delighted to have the opportunity to collaborate with Lady Antebellum on their new Heartland Home collection that captures the essence of their lifestyle.”

“Lady Antebellum's Heartland Home Collection will offer honest products that fill each day with the enduring spirit of America," he adds.

Lady Antebellum’s lead vocalist Hillary Scott also reveals in a statement, “When we started working on this line, we really wanted to take a fresh new approach on classic American design.”

“We've had the chance to tour all over the country and see some really amazing things that inspired these designs. This collection pays homage to all that is great about American style ... we are looking forward to sharing it with our fans!” she adds.

A division of the India-based textile specialist Himatsingka Group, IndiaDivatex, Inc. designs, manufactures, sources and distributes home textiles throughout North and South America.

The company specializes in bed sheets, bedding accessories, towels and other bath accessories. Their portfolio includes licensed brands like The Novogratz, Lady Antebellum's Heartland, Waverly and Esprit.

Formed in Nashville, Tennessee in 2006, the seven-time GRAMMY award-winning group Lady Antebellum band members include Charles Kelley (lead and background vocals, guitar) and Dave Haywood (background vocals, guitar, piano and mandolin) besides Scott. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Headhonchos, Indian textile value chain

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Rahul Bhadani, Looksgud

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search