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Tesco creates Fifty Shades of Grey lingerie for men&women
Sep '14
The UK-based multinational grocery and general merchandise retailer ‘Tesco’ has come up with a new exciting range of men’s and women’s innerwear and sleepwear, inspired from the best selling erotic novel 'Fifty Shades of Grey'.

Created under the guidance of the book’s author EL James, the elegant yet bold collection includes around 35 sexy pieces for females and some 8 clothing items for men.

Made using refined yards of soft cotton, luxe silk, sheer tulle, retro satin and delicate lace, the ensembles have been emblazoned by the novel’s signature cheeky slogans including Charlie Tango, Laters Baby and Inner Goddess.

Meant for women of all sizes, the boudoir-inspired line features matching shirt and trouser sets, seductive black kimonos, push up baby doll dresses, and long and short pyjama combos.

Available in bra sizes from 32B to 40G and briefs ranging from sizes 8 to 22, the pieces include black and navy hued balconette and push up bras adorned with interesting trims and graphic floral prints as well as matching Brazilian thongs, knickers and suspenders.

The standout items include the tiny bow attached vintage style pleat detailed Anastasia Key Charm bra in black and ivory colours, a fully covered brief with scalloped lace trims and the traditionally constructed Elena Key Charm strapped bra.

The menswear entry includes slogan vests and comfy pyjama and shirt sets.

Before Tesco, the Aussie department chain Target Australia and the British lingerie label Blue Bella have also created their own versions of Fifty Shades inspired innerwear collections.

Founded in 1919, Tesco operates through a chain of more than 2270 stores across the UK.

First published in 2011, the E.L James’s Fifty Shades trilogy includes two more volumes- Fifty Shades Darker and Fifty Shades Freed. (PB)

Fibre2fashion News Desk - India

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