Supermarket Asda-owned George creates plus-size fashion

18 Sep '14
1 min read

The British supermarket giant Asda-owned clothing range George has launched a new affordable and fashionable clothing line to cater for the larger women in Britain.

Dubbed as George Plus, the 35-piece capsule line, which is available in sizes 18 to 32, is accentuated with form flattering cuts, floral and butterfly prints, Breton stripes and jacquard patterns.

The plus-size collection includes V-neck shirts, T-shirts emblazoned with bold scribbles like Amour, leggings, textured blazers, skater dresses, embellished long tops and maxi skirts.

George specializes in a variety of shapewear, occassionwear, casualwear, sportswear and innerwear collections for men, women and children.

Founded in 1965, Asda is an American owned supermarket chain operating in the UK. (PB)

Fibre2fashion News Desk - India

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