The critically acclaimed American country music singer Brad Paisley is all set to foray in fashion with his debut collection created in collaboration with the US-based workwear specialist Boot Barn.
Dubbed as Moonshine Spirit by Brad Paisley, the new line will incorporate the Californian clothier’s signature western heritage-inspired style ethos and the modern edginess of country music.
Aimed at men between the ages of 18 and 40, the contemporary line will offer both casual and dressy options like woven shirts, jeans, cowboy hats, T-shirts, base ball caps, leather jackets and accessories.
While speaking on the range, the 41-year-old musician says “Boot Barn and I have created what I think is an authentic and very wearable line of country clothing. It's hip, modern, progressive, rugged and country -- ready for the stage and ready to go out on the town.”
The company’s chief executive officer, Jim Conroy, said in a statement, “We specifically chose Brad Paisley to create this line, because his values align beautifully with those of our customers and employees. He is authentic, and that's the essence of every Boot Barn customer.”
Also the label’s vice president of marketing, Jayme Maxwell, reveals, “Boot Barn attracts customers from all walks of life, from ranchers and cowboys to those in the construction and energy industries. Generally speaking, those customers also love country music. Add to that Brad Paisley's appeal, and Moonshine Spirit by Brad Paisley is the perfect union of those influences. This partnership is an exact fit for Boot Barn and a very exciting expansion of our product assortment.”
Boot Barn specializes in western and work-related footwear, apparel and accessories for men, women and children. The company operates through a network of over 155 stores in 24 states. It offers a comprehensive assortment of approximately 200 brands, including Ariat, Justin, Lucchese, Dan Post, Corral, Wrangler, Cinch, Miss Me, Carhartt, Shyanne, Cody James and American Worker.
Brad Paisley is the proud winner of three GRAMMYs, two American Music Awards, 14 Academy of Country Music Awards and 14 Country Music Association Awards (including Entertainer of the Year). (PB)
Fibre2fashion News Desk - India