The United Kingdom-based Mercedes AMG Petronas Formula One Team has appointed the German luxury fashion and style house Hugo Boss as the official supplier of lifestyle and formal wear clothing for its racing team.
The clothier will design high-performance team wear which will be worn both at the Formula One race tracks and the team’s headquarter.
Gerd von Podewils, the Senior Vice President Global Communications, Hugo Boss, said in a statement, “MERCEDES AMG PETRONAS and HUGO BOSS are a perfect fit in terms of their brand values, and both can look back on long success stories. We are pleased to join forces with such a strong partner and look forward to the synergies our partnership will generate down the road.”
The Head of Mercedes-Benz Motorsport, Toto Wolff, also commented on the newly formed partnership, “We are delighted to welcome HUGO BOSS to our family of team partners, and to further extend the existing partnership with Mercedes-Benz. The synergies between our two companies are both striking and extensive; we operate to the highest levels of precision and quality in our pursuit of perfection, with both brands targeting the premium and luxury market.”
“As a team, we are very pleased to have attracted another brand of the stature of HUGO BOSS to add to our already extensive and impressive suite of partners. Everyone at the team is excited about the prospect of being ‘kitted out’ by HUGO BOSS at the race tracks next season,” he adds.
Apart from kitting out for the team members, the HUGO BOSS branding will be seen on the 2015 Silver Arrows cars and trackside collateral during the races.
In addition to the official team gear, the brand will also unveil high-end Formula One team-inspired menswear fashion lines entitled BOSS for Mercedes-Benz Collection twice a year.
The Brackley-based Mercedes AMG Petronas Formula One Team runs under the license from the German car manufacturer Mercedes Benz.
Founded in 1923, Hugo Boss operates through more than 6,102 points of sale located in some 110 countries. (PB)
Fibre2fashion News Desk - India