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Kate Spade New York joins GapKids on a kids' line
28
Oct '14
The American accessory label Kate Spade New York and its menswear brand Jack Spade has forayed into childrenswear with a limited-edition line created in collaboration with the kidswear division of the multinational clothing and accessories retailer Gap, GapKids.

Slated to be launched on October 30th, 2014 in select Gap stores in the United States, Canada, United Kingdom, France, Hong Kong, Japan and online at gap.com, the Holiday 2014 collection, which will be available on sale only for two weeks from the date of its launch, features an array of clothes and accessories for toddler and little girls and boys.

Replete with the signature playful feminine and colourful accents of Kate Spade New York and the energetic charms of Jack Spade along with GapKids’ iconic American styles, the winter appropriate collection is made keeping the active adventure seeking nature of kids in mind.

The line includes bow print fit and flare dresses and button down tops for girls, smart graphic sweatshirts for boys, mittens emblazoned with quotations, antler adorned knit hats, hot dog printed scarves and a range of accessories decorated with sassy sayings like “Here Comes Trouble”, “Skirt The Rules”, “Pretty Sneaky” and “Are We There Yet?”

Rebekka Bay, the Creative Director and EVP at Gap Global Design said in a statement, “Collaborating with iconic American brands such as kate spade new york and Jack Spade is a way of bringing style and optimism to the GapKids customer. We really wanted to celebrate the best of all three brands, the casualness of GapKids, the playfulness and prettiness of kate spade new york and the quirkiness of Jack Spade.”

Deborah Lloyd, Chief Creative Officer, Kate Spade & Company also expressed her delight on the collaboration, “I couldn’t think of a better partner than Gap to collaborate with on a children’s collection. Their colorful and playful spirit aligns perfectly with ours and they’ve helped us realize our vision of dressing little ones head to toe in kate spade new york and Jack Spade for their next big adventure.”

Focusing on a child’s carefree sense of adventure and excitement, the collection follows a brother and sister imagining their way through a magical journey to grandmother’s house during the holiday season. The idea of packing for a family holiday reunion, celebrating the journey seen from the back seat of the car, the actual celebration and the overnight stay, are themes that can be seen throughout.

Headquartered in San Francisco, California, GapKids’ owner Gap was founded in 1969. The company runs over 1,700 company-operated and franchise retail locations around the world.

Started in 1993, Kate Spade New York maintains a worldwide presence through a network of 300 stores and an e-commerce site. The company’s male fashion segment Jack Spade is available at 13 retail stores in the US, Japan and UK, and in top select outlets worldwide alongside www.jackspade.com. (PB)

Fibre2fashion News Desk - India


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