Home / Knowledge / News / Fashion / Dana-co launches unapologetically sexy Skarlett Blue
Dana-co launches unapologetically sexy Skarlett Blue
Dec '14
The American lingerie brand Dana-co has introduced a new range of unapologetically sexy innerwear that flatters all body types and sizes, Skarlett Blue.

Available in a full range of sizes, the line aims to bridge the gap between everyday basics and glam little luxuries that can effortlessly transition from day to evening.

Made using ultra-feminine, soft luscious fabrics and luxe laces, the great-fitting must-have pieces are replete with innovative design concepts that maintain an equal balance of style, comfort and lift.

The line’s introductory collection for the Holiday-210 season is currently available for purchase on SkarlettBlue.com, specialty stores and some exclusive online retailers.

Ruby Brallier, the marketing representative at Dana-co, spoke on the collaborative venture, “Skarlett Blue has given us the opportunity to design captivating lingerie that feels luxurious and fits to perfection. We’re catering to the modern and confident woman in a way we never have before. We’re giving her the pieces she’ll live in and love to flaunt.”

Skarlett Blue was formed in 2013 with an objective to shape a line that embodies the modern sexuality and confidence of women. With a special focuses on super-soft fabrics and comfort in construction, the line includes bras, briefs and sleepwear replete with signature touches like brushed padding and 2-ply backs.

Founded in 2001, Dana-co is a well-established, designer, importer and marketer of women’s innerwear. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Pic: BRC

Retail | On 4th Jul 2020

UK retailers collaborate to combat climate change

Twenty UK retailers have signed a declaration to develop a road map...

Pic: Thika Cloths Mills

Apparel/Garments | On 4th Jul 2020

Hope for Kenyan fabric manufacturer after govt order

Kenya's Thika Cloths Mills that was on the brink of closure following ...

Pic: Canopyplanet

Apparel/Garments | On 4th Jul 2020

Amazon is part of CanopyStyle initiative

Amazon, the largest online retailer, has joined CanopyStyle...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Veronique Lee, Modavanti

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Henk-Jan Rohaan,

Henk-Jan Rohaan

The custom-built machineries of Brugman Holland are known for reliability, ...

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search