Home / Knowledge / News / Fashion / Dana-co launches unapologetically sexy Skarlett Blue
Dana-co launches unapologetically sexy Skarlett Blue
Dec '14
The American lingerie brand Dana-co has introduced a new range of unapologetically sexy innerwear that flatters all body types and sizes, Skarlett Blue.

Available in a full range of sizes, the line aims to bridge the gap between everyday basics and glam little luxuries that can effortlessly transition from day to evening.

Made using ultra-feminine, soft luscious fabrics and luxe laces, the great-fitting must-have pieces are replete with innovative design concepts that maintain an equal balance of style, comfort and lift.

The line’s introductory collection for the Holiday-210 season is currently available for purchase on SkarlettBlue.com, specialty stores and some exclusive online retailers.

Ruby Brallier, the marketing representative at Dana-co, spoke on the collaborative venture, “Skarlett Blue has given us the opportunity to design captivating lingerie that feels luxurious and fits to perfection. We’re catering to the modern and confident woman in a way we never have before. We’re giving her the pieces she’ll live in and love to flaunt.”

Skarlett Blue was formed in 2013 with an objective to shape a line that embodies the modern sexuality and confidence of women. With a special focuses on super-soft fabrics and comfort in construction, the line includes bras, briefs and sleepwear replete with signature touches like brushed padding and 2-ply backs.

Founded in 2001, Dana-co is a well-established, designer, importer and marketer of women’s innerwear. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Pic: Shutterstock

Textiles | On 12th Jun 2021

G20 GDP returns to pre-pandemic level in Q1 2021: OECD

Gross domestic product (GDP) of the Group of 20 (G20) area returned...

Pic: Stock for you / Shutterstock.com

Apparel/Garments | On 12th Jun 2021

Prime Content| Japan's clothing imports fall 13.2% in 2020-21

Japan’s imports of clothing and accessories declined by 13.2 per cent ...

Pic: Shutterstock

Textiles | On 12th Jun 2021

Setting right targets for issues key to building biodiversity strategy

Setting the right targets for issues in play in locations, i.e.,...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Sanjay Jhunjhunwalla,

Sanjay Jhunjhunwalla

In the financial hub of eastern India, Kolkata, a humble production...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Silverio Baranzano, Fitesa

Silverio Baranzano

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search