Home / Knowledge / News / Fashion / Dana-co launches unapologetically sexy Skarlett Blue
Dana-co launches unapologetically sexy Skarlett Blue
Dec '14
The American lingerie brand Dana-co has introduced a new range of unapologetically sexy innerwear that flatters all body types and sizes, Skarlett Blue.

Available in a full range of sizes, the line aims to bridge the gap between everyday basics and glam little luxuries that can effortlessly transition from day to evening.

Made using ultra-feminine, soft luscious fabrics and luxe laces, the great-fitting must-have pieces are replete with innovative design concepts that maintain an equal balance of style, comfort and lift.

The line’s introductory collection for the Holiday-210 season is currently available for purchase on SkarlettBlue.com, specialty stores and some exclusive online retailers.

Ruby Brallier, the marketing representative at Dana-co, spoke on the collaborative venture, “Skarlett Blue has given us the opportunity to design captivating lingerie that feels luxurious and fits to perfection. We’re catering to the modern and confident woman in a way we never have before. We’re giving her the pieces she’ll live in and love to flaunt.”

Skarlett Blue was formed in 2013 with an objective to shape a line that embodies the modern sexuality and confidence of women. With a special focuses on super-soft fabrics and comfort in construction, the line includes bras, briefs and sleepwear replete with signature touches like brushed padding and 2-ply backs.

Founded in 2001, Dana-co is a well-established, designer, importer and marketer of women’s innerwear. (PB)

Fibre2fashion News Desk - India

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