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Nike launches shoes, clothing and apps for Spring15 season
28
Jan '15
The American athleticwear specialist Nike has come up with two exclusive women’s products for the Spring/Summer 2015 season.

Meant for all-day wear, the newly released Nike Legging T2 features a soft cotton finish with brushed elastic waistbands. Replete with stirrups to deliver a fresh aesthetic, the tights incorporate a burnout pattern that runs down on the sides.

The womenswear collection’s second offering includes the lightweight Flyknit shoes, a re-interpreted version of Nike Roshe series. Scheduled to be available for purchase from February 5, 2015 onwards, the footwear design includes a one-piece Phylon midsole/outsole.

In addition to the women’s collection, the sportswear giant has also added a brand new S/S15 design to its popular running shoe range since the last three decades, Nike Air Max. Titled as Nike Air Max 1 Ultra Moire, the footwear has been made using a new outsole, which compared to the original, uses less material resulting in dramatically improved flexibility and reduced weight. The outsole features a synthetic suede made, laser-perforated, one-piece upper layering inspired by the Nike Air Zoom Moire.

The first-ever Nike Air Max 1 was made by the company’s designer Tinker Hatfield using the Nike Air technology , which had been in use since 1979.

Apart from the new Spring-2015 clothing and footwear collections, the brand has also unveiled the Nike+ Training Club App, a new athlete-led workout app that allows female athletes around the world to connect with their fitness community.

The app will enable the user to share her completed workout in the app’s sport feed, which her friends will be able to both ‘cheer’ and click into the workout to try it themselves.

Speaking about the app, Kerri Hoyt-Pack, VP of brand marketing, Nike women, said, “The Nike+ Training Club App is connecting our community of athletes like never before. Women will now be able to communicate with each other through the Nike sport feed, from organizing local group workouts to sending encouragement around the world.”

Founded in 1964, based near Beaverton, Oregon, Nike specializes in the designing, marketing and distributing of a wide variety of athletic footwear, apparels, equipment and accessories meant for an expansive range of sports and fitness activities. (PB)

Fibre2fashion News Desk - India


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