Home / Knowledge / News / Fashion / Nike launches shoes, clothing and apps for Spring15 season
Nike launches shoes, clothing and apps for Spring15 season
28
Jan '15
The American athleticwear specialist Nike has come up with two exclusive women’s products for the Spring/Summer 2015 season.

Meant for all-day wear, the newly released Nike Legging T2 features a soft cotton finish with brushed elastic waistbands. Replete with stirrups to deliver a fresh aesthetic, the tights incorporate a burnout pattern that runs down on the sides.

The womenswear collection’s second offering includes the lightweight Flyknit shoes, a re-interpreted version of Nike Roshe series. Scheduled to be available for purchase from February 5, 2015 onwards, the footwear design includes a one-piece Phylon midsole/outsole.

In addition to the women’s collection, the sportswear giant has also added a brand new S/S15 design to its popular running shoe range since the last three decades, Nike Air Max. Titled as Nike Air Max 1 Ultra Moire, the footwear has been made using a new outsole, which compared to the original, uses less material resulting in dramatically improved flexibility and reduced weight. The outsole features a synthetic suede made, laser-perforated, one-piece upper layering inspired by the Nike Air Zoom Moire.

The first-ever Nike Air Max 1 was made by the company’s designer Tinker Hatfield using the Nike Air technology , which had been in use since 1979.

Apart from the new Spring-2015 clothing and footwear collections, the brand has also unveiled the Nike+ Training Club App, a new athlete-led workout app that allows female athletes around the world to connect with their fitness community.

The app will enable the user to share her completed workout in the app’s sport feed, which her friends will be able to both ‘cheer’ and click into the workout to try it themselves.

Speaking about the app, Kerri Hoyt-Pack, VP of brand marketing, Nike women, said, “The Nike+ Training Club App is connecting our community of athletes like never before. Women will now be able to communicate with each other through the Nike sport feed, from organizing local group workouts to sending encouragement around the world.”

Founded in 1964, based near Beaverton, Oregon, Nike specializes in the designing, marketing and distributing of a wide variety of athletic footwear, apparels, equipment and accessories meant for an expansive range of sports and fitness activities. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Riddell

Apparel/Garments | On 24th Feb 2020

Riddell sells part of apparel business to BSN Sports

Riddell, leader in football helmet technology, has sold certain...

Pic: Agfa

Textiles | On 24th Feb 2020

Agfa and TFL collaborating to develop Alussa

Agfa and TFL are collaborating to develop Alussa, an inkjet printing...

Pic: FESPA

Textiles | On 24th Feb 2020

FESPA to see latest in printing

FESPA Global Print Expo 2020 will see the international print...

Interviews View All

Footwear industry, Head honchos

Footwear industry
Head honchos

Personalised and differentiated footwear is in high demand

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Software Firms, Head honchos

Software Firms
Head honchos

Blockchain technology will shorten lead times

Alphonse Reddy,

Alphonse Reddy

Bangalore-based Sunday designs and makes mattresses and accessories that...

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search