Gucci appoints Alessandro Michele as new creative director

28 Jan '15
2 min read

The Roman-born designer Alessandro Michele has been appointed as the new creative director of Italian fashion house Gucci.

The designer, who is taking over the reins from the brand’s creative helm of nearly 10 years, Frida Giannini, will have total creative responsibility for all of Gucci’s collections and brand image.

Commenting on the appointment, Marco Bizzarri, current president and CEO of Gucci, said, “After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci Creative Director, based upon the contemporary vision he has articulated for the brand that he will now bring to life.”

“Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties,” he reveals.

François-Henri Pinault, chairman and CEO of Gucci’s owner Kering, also talked about the new creative helm, “Alessandro Michele has both the qualities and the vision necessary to bring a new contemporary perspective to Gucci and lead the brand into an exciting new creative chapter of its history.”

“Throughout its history, Gucci has always created attention and excitement through its innovative and distinctive products and collections as it has become Italy's most renowned fashion house and one of the most iconic and prominent luxury brands in the world,” he says about the brand.

The 42-year-old design grad from Accademia di Costume e di Moda, Rome had joined the Florentine brand’s design office in 2002. He was promoted to the role of associate to the creative director Giannini in May, 2011.

While talking about the designer’s long association with Gucci, Bizzarri said, “Alessandro’s talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand.”

Alessandro's first collection in his new role will be for women’s Autumn/Winter 2015-16 ready-to-wear which will be presented on February 25, 2015 at Milan Fashion Week.

The fashion designer started his career with Fendi as senior accessories designer. Later, he was tapped by Tom Ford in 2002 and finally made it to to Gucci’s London-based design office in the same year. (PB)

Fibre2fashion News Desk - India

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