Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Tiffany Cruikshank launches fitnesswear with Liquido
Tiffany Cruikshank launches fitnesswear with Liquido
30
Jan '15
The American holistic health, wellness and yoga expert Tiffany Cruikshank has teamed up with Brazilian activewear brand Liquido to launch an exclusive line of stylish and socially conscious fitness clothing.

Currently available for purchase at Yoga Journal Live centres, the limited-edition line is meant for bold, confident and fashionable women who have an active lifestyle.

Speaking about the range, Cruikshank explains “This line was created to support the fashion forward woman with an active lifestyle to effortlessly transition through the different phases of her day.”

Conceptualized and designed by the US Yoga guru in collaboration with the sportswear brand’s s global distributor, Renata Facchini, the range was created in response to a growing demand for robust and functional fitnesswear with beautiful and stylish designs.

While talking about the association with the fitness expert, Facchini remarks “Tiffany used to help me choose patterns and styles at Liquido HQ. We had so much fun doing it that the idea of a signed collection by her emerged.”

“Our items are becoming incredibly popular with women across the world. We hope that, through these limited edition items, we can look to extend our charitable donations across the entire Liquido range,” she adds.

The collection features four patterns of pants, as well as sports bras and workout tops in five different colours. The patterns have been named as Soul Sister, Kindred Spirit, All For One and Grateful Heart.

The line is being launched in conjunction with Cruickshank’s Yoga Medicine initiative and a percentage of all sales will be donated to education and wellness projects throughout India, including The Nabadisha Education Project, which addresses education and support issues for street and working children in the heart of Kolkata (India).

Started in Sao Paolo in 2001, Liquido specialises in creating functional yet fashionable pieces including yoga pants and sports bras.

An international yoga teacher, author and health and wellness expert, Cruikshank is known for her ability to combine over two decades of dedicated yoga practice and study in holistic medicine. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search