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Amazon is new title sponsor of India Fashion Week
13
Feb '15
Amazon India, the Indian division of international digital marketplace Amazon, will be the new title sponsor of bi-annual style showcase India Fashion Week (IFW), slated to take place from 25-29 March, 2015 at Pragati Maidan, New Delhi.

According to a new partnership deal signed with the non-profit apex fashion body of the country, Fashion Design Council of India (FDCI), the upcoming 25th season of IFW has been rechristened as Amazon India Fashion Week (AIFW).

Speaking about the collaboration, Sunil Sethi, president, FDCI, said, “With Amazon India, we have an association, which is committed towards building a robust alliance, a solid workable business module, one that is aligned with FDCI’s long-term vision of amplifying the business of fashion. We look forward to an effectual and constructive partnership for years to come with Amazon.in.”

Vikas Purohit, head of Fashion, Amazon India, also spoke on the association in a statement, “We are very excited with our association with FDCI and are gearing up for the upcoming Amazon India Fashion Week.”

“Our fashion portfolio plays a key role in our vision to be the most customer centric company in India. We work hard to meet the varying tastes and style preferences of all our customers by providing a broad selection of designers and brands so that customers can easily and instantly find and buy exactly what they are looking for. Likewise, we believe we have the opportunity to partner with designers and brands to leverage the power of technology and provide unique experiences for their new gen customers across India and globally. Already Amazon Fashion is among the top three categories on Amazon.in,” he adds. (PB)

Fibre2fashion News Desk - India


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