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Sears Canada launches seasonal trend publication Look!
Mar '15
2015 Spring LOOK! report
2015 Spring LOOK! report
Toronto-based fashion retail chain Sears Canada has released its spring 2015 season’s creative and vibrant publication, featuring the fashion, beauty and lifestyle trends, Look!, in all its stores.

The new 24-page report offers information on the seasonal trends and patterns that the retailer’s brands have introduced alongside some useful styling and accessorizing tips.

Talking about the publication, Ron Boire, president and CEO, said in a media communication “The Look! report is complete with this season's newest looks, updated colour stories and helpful accessorizing tips that enable everyday Canadians to wear the latest trends at prices that match the needs of Canadian families.”

“Sears has provided 24 pages of inspiring ideas to bring new life to dark and tired wardrobes as we anticipate the arrival of Spring and we've included some great new looks in both private and national brands,” he adds.

The retailer’s spring offering includes a new sportswear label Palmer Golf. The collection features performancewear with moisture wicking properties and versatile clothing pieces, including polo shirts and utility shorts, ideal to be worn at both golf course and at home.

The multi-channel purveyor will introduce another new entrant, US Polo Association women, in April, 2015. The range will feature polo shirts, knit tops, woven shirts, shorts and casual pants.

Sears’ private brands line-up includes men’s and women’s activewear ranges, such as hoodies, jersey shorts, T-shirts and fleece tops, from Pure NRG Athletics.

The Jessica and Jess label offers a mix of varied colours, prints and textures on T-shirts, blouses, cardigans, skirts and colour-blocked dresses, enhanced with floral, polka dots, stripes and twill patterns, all based on a palette of strawberry sorbet, blush and oatmeal hues.

The Girl Confidential brand has created a limited-edition collection in partnership with Plan Canada’s ‘Because I am a Girl’ initiative. Meant for young girls between the ages of 7 and 16, the T-shirts feature slogans like ‘Empower a Girl and She’ll Change the World’ and ‘Girls are the Answer’ in bold colours such as Aruba blue and coral. (PB)

Fibre2fashion News Desk - India

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