Home / Knowledge / News / Fashion / European licensor to sell PEI's Farah and Original Penguin
European licensor to sell PEI's Farah and Original Penguin
11
Mar '15
Perry Ellis International (PEI), the American sportswear and casualwear designer, distributor and licensor, has sealed two licensing agreements with New Accessories Group granting rights to sell products from the former’s Farah and Original Penguin brands in Europe.

According to the newly signed deal, the winterwear and accessories collections, including knitted hats, scarves, gloves, innererwear, belts and socks, will be launched in premium department stores, online and specialty retailers across UK and some other European countries sometime during Fall-2015 season.

Commenting on the new association with the European fashion supplier and licensor, PEI’s chairman and CEO, George Feldenkreis remarked in a media communication, “Our Company looks forward to working closely with New Accessories Group, as we execute our strategy to extend the reach of our global portfolio of lifestyle brands across categories, channels and markets to drive further growth and profitability.”

Mark Knisse, owner and managing director of the UK-based accessories specialist, said, “The whole team takes pride in knowing they have played a small but important part of the process of delivering accessory collections on trend, on time, on spec and on budget, and we are pleased and proud to partner with Perry Ellis with their Original Penguin and Farah brands to make these categories a great success.”

“The New Accessories team is passionate about the heritage and lifestyle of both brands and gets a buzz from seeing their designs and orders arriving on the shop floor,” he adds.

Original Penguin and Farah are two of the most recognisable youth culture icon brands in Europe, rooted in rich heritage that appeals to the style savvy and innovative consumer. Their products are sold internationally through company-owned retail stores and major retailers as well as online. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search